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CPRS
March is Membership Month! PR professionals who join Canada's expanding PR professional community, the Canadian Public Relations Society (CPRS), will receive a free 12-month subscription to the Public Relations Society of America's (PRSA) Public Relations Tactics newspaper. New members in the month of March will also be automatically entered into a draw for a free full conference registration to the 2016 World Public Relations Form in Toronto, May 29-31, 2016.
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SCRP
Mars est le Mois de l'adhésion! Les professionnels des relations publiques qui se joignent au milieu canadien des relations publiques en plein essor, la Société canadienne des relations publiques (SCRP) recevront un abonnement de 12 mois à la revue Public Relations Tactics de la Public Relations Society of America (PRSA). Les nouveaux membres adhérant au mois de mars courront automatiquement la chance de gagner l'inscription complète au Forum mondial des relations publiques 2016, qui se tiendra à Toronto du 29 au 31 mai 2016.
LIRE PLUS
CPRS
After an enthusiastic response to its Call for Abstracts, the 2016 WPRF Research Stream Committee has selected a dynamic program of international academics, whose research in the field of PR and Communications will provide invaluable insights and understanding on effective Communication Across Cultures.
Make your own discoveries when the WPRF Research Stream, led by Keynote Jim Macnamara takes the stage Sunday, May 29 at the 2016 World Public Relations Forum in Toronto.
Along with the Research Stream's reveal, the full schedule of the 2016 WPRF is now available for viewing. Please note however, this schedule is subject to change without notice.
Lastly, don't forget that the Early Bird deadline may have passed, but CPRS Members, Student Members and Post-Secondary educators still receive special rates on both Full Forum and Day Passes.
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SPOTLIGHT
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Exceed your PR objectives by adopting a word-of-mouth strategy. Learn how with Cision's white paper, "How to Build and Evangelize Your Community with Word-of-Mouth Marketing"!
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CPRS
The CPRS National Health Care Academy will host a professional development webinar on Tuesday, April 12 at 2 p.m. ET. During this webinar, attendees will learn more about the community engagement plan developed by the North East Local Health Integration Network (LHIN). Join the webinar presenter on April 12 for the LHIN "Shift Happens...Through Effective Engagement" webinar!
This PD opportunity is offered to CPRS members at no cost. Read more about the webinar and learn how to sign up online.
CPRS
The days of only measuring traditional earned media campaign outputs became outdated when social and digital media broke down the silos between communications and marketing efforts. Measuring and analyzing communication efforts both qualitatively and quantitatively across paid, earned, shared and owned (peso) channels along the consumers' purchase decision journey is crucial in determining the path to success, but is not easily achieved. Inbound and outbound marketing and communications that are always-on can be expensive and complicated to measure and analyze. Being able to decipher this meteoric stream of data and keep up with changes across the peso channels can be overwhelming.
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What if you knew EXACTLY who to contact for every campaign, based on a data-driven prediction on how successful each pitch will be? Robin8 can do all this and more, taking the guesswork
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CPRS
The Canadian Public Relations Society has 14 local Societies across Canada. Events hosted by a local CPRS Society are a great way to stay in touch with colleagues in your city and provide an opportunity to network and receive professional development. View upcoming events and see what's happening in your Society:
CPRS Manitoba (March 24): Action and Reaction: Into the World of Political Communications
CPRS Nova Scotia (March 29): Cybersecurity's Impact on Business
CPRS Northern Lights (April 5): Pint Sized Pro-D — How do you engage your publics?
CPRS Toronto (April 7): PR 360: Connecting Students and Public Relations Professionals
Société québécoise des professionnels en relations publiques (avril 8): Croissants et confidences chez Transat
CPRS
View the Public Relations and Communications Management opportunities that have been posted to the CPRS National Career File since the last issue of the CPRS Communiqué. Click here to visit local CPRS Society Job Boards.
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Peter Lang Publishing specializes in a broad spectrum of scholarly titles in the humanities and social sciences, including student textbooks and monographs. Exclusive distribution for Lang titles in Canada is now available through the University of Toronto Press. Exam copies available for course adoption consideration.
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Samsung for Business
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As businesses adopt mobile technology at an unprecedented pace, the need for best-in-class mobile devices, support and services is growing rapidly. Samsung Mobile is committed to supporting businesses' mobile-first initiatives, offering a comprehensive portfolio of enterprise solutions.
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The Holmes Report
Three years ago, we asked whether the chief communications officer was an endangered species, thanks to the ongoing convergence of marketing and public relations, a trend that might render CCOs obsolete or subservient to a broader marketing function.
It was not, to put it lightly, an analysis that attracted an outpouring of support from corporate communicators. And yet a new report released recently by the Arthur W. Page Society makes clear that the CCO role is at a "critical inflection point", with considerable evolution required in terms of their skills.
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Toronto Star
It took mere days for Jian Ghomeshi's celebrated media career to disintegrate when sexual assault allegations first emerged in 2014.
After decades spent ascending to CBC Radio's top echelon he crashed with a sudden dismissal, while his image as an erudite man-about-town and social progressive was instantly blighted by stunning criminal charges involving several complainants.
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PRNewser
Well, it's about damn time.
Twitter finally did the unthinkable: with all of its changes to its API, timeline, header, and aesthetic, the rumor that the company may expand the character count to 10,000 was enough to make us all feel like the little blue bird just didn't care about its users.
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The New York Times
A group of prominent public relations firms filed suit in federal court against New York State's top ethics panel to stop it from putting into effect a recently adopted rule requiring disclosure of efforts to get editorial columns written for causes.
The suit, filed in the Southern District of New York in Manhattan, claims that the panel — the Joint Commission on Public Ethics, known as Jcope — overstepped its mandate in January when it adopted an advisory opinion that reinterpreted the definition of the lobbying.
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Globe and Mail
It's going to happen. Someone's going to have a bad experience with your brand and head directly to social media to complain about it. Far too many brands either ignore the comment or, worse, delete it entirely.
At my digital marketing agency, we created and use the SWARM Methodology — a five-step approach to converting "enemy combatants" into brand advocates. Here's how it works.
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