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By all accounts, March’s Membership Month campaign was a great success! Combined, our local societies across the country welcomed 38 new members to the CPRS family, all of whom will be enjoying complimentary subscriptions to Strategies and Tactics for the next year.
And today, we’re thrilled to reveal the winner of this year’s referral incentive, which offered our members another chance at a free full conference pass to Evolving Expectations with each new member they referred to CPRS in March.
Drum roll please...
Congratulations to CPRS Toronto's own Diane Bégin, APR, for taking home this year’s prize! We look forward to seeing you in Edmonton. Thanks for helping make this spring a time for growth at CPRS.
The Communications + Public Relations Foundation and the McMaster-Syracuse Master of Communications Management (MCM) program are thrilled to welcome this year’s Tisdall lecturer, Ritu Bhasin, LLB, MBA, president of bhasin consulting, to Evolving Expectations 2019.
Ritu will be taking the stage at this year’s CPRS National conference on Tuesday, June 18, to explore ways in which we can disrupt bias and overcome discomfort with differences, paving the way for a more diverse and inclusive PR industry.
Come hear from her and the rest of our stellar lineup this June!
Remember, regular member rates may be in effect, but you can still save on this year's registration with the join/renew and attend rate. For just $1750 CAD, you’ll not only receive a year of CPRS membership but also the EXTRA early bird rate, which expired Dec. 15.
“I wrote the Public Relations Knowledge (PRK) exam in 2017. As a communications professional, I wrote the exam as a way to prove my industry knowledge, as well as demonstrate to employers that I possess the skills needed to excel in public relations.
The exam itself is a nice overview of public relations concepts and theory, and a great refresher for coursework taken in public relations. I recommend this exam to any public relations professional.”
- Jocelyn Wady, CPRS Edmonton.
If you’re up to the ultimate PR test, why not take Jocelyn’s advice and test yourself this year?
The next exam is on May 11 in various locations across the country. Recent grads and those just starting your careers, register by May 8 to show future employers you have what it takes to succeed in the industry!
The Torchia Scholarship in Public Relations is awarded annually to a student who best exemplifies the spirit and practice of bilingualism in Canadian communications. To win the $1,500 bursary, a student must be currently studying PR/Communications in one of Canada’s official languages, which is not his or her native language.
2018’s recipient, Luis Carlos Flores Aguilar, will be recognized this June in his hometown of Edmonton, during this year’s national conference.
If you’d like to follow in his footsteps, apply for this year’s prize by April 30.
This year’s PD webinar series just keeps getting better. Visit the Bill Rees Learning Centre today, cprs.ca/learn, to learn more about and register for these upcoming presentations:
If you’d like to be part of this year’s lineup, get in touch with us today!
Each month, local societies across the country offer CPRS members and their fellow practitioners some of the best Professional Development and networking events around. Read all about the upcoming events below or visit the local society nearest you to see what’s in store.
CPRS Vancouver (April 25) April CPRSips
CPRS Northern Lights (April 25) Lunch and Learn — PR and Crisis
CPRS Calgary (April 26) 60th Anniversary celebration
CPRS Manitoba (April 26) Manitoba Communicator of the Year Awards
CPRS Vancouver (May 2) Staying Strong: Crisis management lessons learned in the midst of the Humboldt Broncos tragedy
CPRS Northern Lights (May 3) Building Blocks 2019
CPRS Toronto (May 8) Gen Next — Preparing future stars of the public relations industry
CPRS Vancouver (May 10) Open Door to PR
CPRS Calgary (May 14) 60th Anniversary Movie Night
CPRS Hamilton (May 14) AGM and Special Awards Night
CPRS Toronto (May 23) ACE Awards Gala
Have an event you’d like to promote? Send us the details and we’ll include it in our next edition and in our listings of events across the country.
The CPRS Job board is a great tool for those looking for their next big break to find openings across the country, and where employers looking to recruit the best talent can post jobs themselves.
Here are the newest Public Relations and Communications Management jobs that have been posted since our last issue.
Communications Advisor — PIO II — City of Edmonton
Communications Advisor, PIO II, Edmonton Fire Rescue Services — City of Edmonton
Senior Director — Public Relations and Strategic Communications — Cirque du Soleil
Senior Communications Specialist — TransCanada
Advisor, Communications — Alberta Securities Commission
Communications Advisor, Public Affairs — City of Vaughan
Marketing & Sponsorships Manager — APEGA
Manager, Communications — Real Estate Council of Ontario
Communications Coordinator — City of Coquitlam
Manager, Strategic Communications & Community Engagement — District of North Vancouver
Manager, Communications & Strategy — Ryerson University
Manager, Digital Effectiveness — Ryerson University
Labour Relations Specialist — Government Relations — Ontario Nurses Association
Executive Assistant — Chartered Professional Accountants of Canada
One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns. But one traditional medium that has bridged the gap between the two worlds is public relations.
The Toronto Observer
Can a banana brighten a student’s day?
It can, if a recent fundraising event at Centennial College’s Story Arts Centre is any indication.
The yellow-themed event, hosted by students in the public relations program in partnership with the Lucas Fiorella Friendship Bench foundation, was designed to raise awareness of mental health issues.
Digital and offline PR is being deprioritized by marketers, with fewer than one in ten marketers (nine per cent) focusing on Digital PR in 2019, despite over three quarters (76 per cent) stating brand awareness is a key performance indicator for them.
In addition, 25 per cent of content marketers will be ceasing to participate in offline PR activity as it has been perceived as an ineffective channel for them over recent years, according to the findings of the third edition of Zazzle Media’s State of UK Content Marketing Survey.
Ragan's PR Daily
Tick, tick, tick. Your pitch has to land immediately.
Generally, it takes about five seconds for a journalist to skim your story idea.
As any good real estate agent knows, location is everything: even the most beautiful homes won’t sell if the neighborhood isn’t ideal.
50 Minthorn Blvd.Suite 800, Thornhill, Ontario L3T 7X8