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Researchers from Mount Saint Vincent University, L’Université de Sherbrooke, McMaster University and L’Université du Québec à Montréal have invited our readers to take part in the third phase of their study on professional communications practices in Canada. This original study will give them valuable information needed to update and model various best practices implemented in Canadian businesses and organizations.
Your confidential and anonymous responses will help to advance scientific knowledge regarding professional communications practices. Once completed, the results of the study will be shared with the communications and marketing industry.
Completing the survey can be done in either English or French, and will take approximately 10-12 minutes.
Take the survey in English here. Répondre en francais ici.
Since our last edition, the Evolving Expectations program committee has been hard at work and is pleased to welcome the following new faces to the already stellar #CPRS2019 lineup.
Our mainstage Keynote lineup now features:
Timothy Caulfield, Professor of Health Law and Science Policy, University of Alberta, is an experienced communicator, best-selling author, and host of A User’s Guide to Cheating Death, now on Netflix, who’ll debunk myths and assumptions about innovation in the health sector, covering everything from the public’s perception on stem cells, diets, and alternative medicine.
And Erin Millar, Founder and CEO of Discourse Media, who’ll be discussing how her female driven company is contributing to a healthier, more inclusive democracy with a new model of community journalism.
As well, the parallel breakout program now includes:
Theodora Jean, M.Comm., Sr. Advisor, Immigration, Refugees and Citizenship Canada, presenting: Communicating immigration in a challenging global context.
Kim McKechney, Vice President, Community Engagement and Communications, Saskatchewan Health Authority, presenting: Everyone stepped up: Key lessons for professional communicators in the wake of the Humboldt Broncos tragedy
And Jessica Savage, Sr. Vice President, North Strategic, presenting: The Art of Personal Branding
Come hear what they and the rest of our stellar lineup have to say this June!
Don’t forget, regular member rates may be in effect, but you can still save on this year's registration with the join/renew and attend rate. For just $1750 CAD, you’ll not only receive a year of CPRS membership but also the EXTRA early bird rate, which expired Dec. 15. Register now!
This year’s PD webinar series just keeps getting better. Visit the Bill Rees Learning Centre today, cprs.ca/learn, to learn more about and register for these upcoming presentations:
If you’d like to be part of this year’s lineup, get in touch with us today!
Each month, local societies across the country offer CPRS members and their fellow practitioners some of the best Professional Development and networking events around. Read all about the upcoming events below or visit the local society nearest you to see what’s in store.
CPRS Vancouver (May 2) Staying Strong: Crisis management lessons learned in the midst of the Humboldt Broncos tragedy
CPRS Northern Lights (May 3) Building Blocks 2019
CPRS Toronto (May 8) Gen Next — Preparing future stars of the public relations industry
CPRS Vancouver (May 10) Open Door to PR
CPRS Calgary (May 14) 60th Anniversary Movie Night
CPRS Vancouver (May 14) Leaders Network
CPRS Hamilton (May 14) AGM and Special Awards Night
CPRS Vancouver Island (May 21) May Happy Hour
CPRS Toronto (May 23) ACE Awards Gala
CPRS Vancouver (May 30) May CPRSIPS
CPRS Hamilton (June 12) CPRS-MCM Lunch and Learn
Have an event you’d like to promote? Send us
the details and we’ll include it in our next edition and in our listings
of events across the country.
The CPRS Job board is a great tool for those looking for their next big break to find openings across the country, and where employers looking to recruit the best talent can post jobs themselves.
Here are the newest Public Relations and Communications Management jobs that have been posted since our last issue.
Senior Manager, Government and Media Relations — WorkSafeBC
Communications Specialist — BC Oil & Gas Commission
Communications Consultant — Niagara Region
Communications Manager — Central 1 Credit Union
Senior Communications Advisor — City of Delta
Communications Advisor — Alberta Electric System Operator
Vice-President, Corporate Communications — PFM Executive Search
Director, Stakeholder Engagement and Knowledge Mobilization — Future Skills Centre
Associate Director, Strategic Communications Planning — York University
Senior Communications Specialist and Communications Coordinator — Human Resources at E-Comm
Director, Corporate Affairs — Walmart Canada
The Holmes Report
The global PR industry grew by five per cent in 2018, based on the Holmes Report's definitive annual ranking of the world's top 250 PR firms, which is now live.
The Global Top 250, which provides the clearest picture available of global PR industry size and growth, is based on submissions from more than 400 PR firms across the world, along with revenue estimates for those firms that chose not to submit.
Globe and Mail
In an earlier career as a business consultant and manager, Gary Gebhardt was often struck by how often companies would pay for market research — and then not use it.
Market research, after all, is intended to help organizations gain a competitive edge through a better understanding of their customers, distribution channels and the economic landscape in which they operate.
We hear a lot about the boom in the "gig" economy, but there’s one segment I’ve specifically kept a close eye on in the past 10 years: independent PR professionals (aka freelancers, consultants or contractors). I founded my company seven years ago, in part with an eye toward this workforce as an alternative staffing approach to traditional models. As expected, I’ve seen a significant increase in professionals moving into this role and companies actively looking to hire from these type of experts.
If you’ve spent any time at all in PR, you’ve been asked to "PR something." Nobody ever phrases it that way, but you know exactly what I’m talking about. A client or boss has something that has been deemed important, and they want lots of awesome coverage for it.
The problem, of course, is that the important thing has no inherent news value. At all.
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