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CPRS
We know you’d like to enjoy the remaining weeks of summer as much as possible, but don’t let the following September dates fall off your radar. Whether you’re new to PR or a seasoned pro, next month is the time to apply yourself, so mark these dates in your calendar:
Visit our certifications section to learn more about how the CPRS credential ladder can support you throughout your career and help you reach the next rung.
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CPRS
On top of the long list of professional development and networking opportunities, CPRS members enjoy exclusive discounts to a variety of services to support their professional and personal endeavours:
PROLINK - No matter where you’re coming from, or how complex your needs, you can trust PROLINK Insurance to guide you to the right coverage from the right insurer at the right price.
Law Assist - An enhanced legal and financial benefits plan which ensures you and your dependents get the highest quality and the most professional legal and financial assistance in the industry.
MRP Subscriptions - Developed by the CPRS Measurement Committee, and powered by Fifth Story, this dynamic platform is designed to make it easy for communications professionals to measure, evaluate and report the results of media relations campaigns.
UPS - Take advantage of some of the most competitive rates available on shipping services within Canada and around the world with the UPS Member Benefit Program.
Perkopolis - A free, easy to use, and exclusive benefit program that provides our members access to a variety of discounted products and services, including health and wellness, travel, entertainment, automotive and more!
Log into MYCPRS today to take advantage of these benefits and everything else that makes our members #CPRSproud.
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CPRS
I was both honoured and humbled to be elected President of the Global Alliance for Public Relations and Communications Management at the AGM in São Paulo, Brazil in April.
Having started my term on 1st July, I wanted to take this early opportunity to connect with and update our most important stakeholders — you, the 65 professional member organisations. The lifeblood of Global Alliance, you are our bridge to the almost 300,000 practitioners and academics we represent in more than 120 countries.
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CPRS
The CPRS Job board is a great tool for those looking for their next big break to find openings across the country, and where employers looking to recruit the best talent can post jobs themselves.
Here are the latest Public Relations and Communications Management jobs that have been posted from across the country:
Directeur – Relations avec les medias - Air Canada
Corporate Communications Advisor - FortisBC
Director, Communications - Government of Yukon
Senior Director, Corporate Communications Corporate Services - CBC Radio-Canada
Vice President, Government and Member Relations - BC Maritime Employers Association
Communications Officer - Metro Vancouver
Communications Supervisor - Town of High River
Account Coordinator - Marshall Fenn Communications
Account Director - Marshall Fenn Communications
Account Director - City of Edmonton
Communications and Engagement Advisor - City of Greater Sudbury
External Brand Communications Advisor - PETRONAS Canada
External Digital Communications Advisor - PETRONAS Canada
Writer-Editor - Medical Council of Canada
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Forbes
The cannabis marketplace is an ever-evolving one. While much is being done to propel the movement, there is still a lot of gray area surrounding state-specific laws. No matter which way you spin it, the cannabis space, including cannabidiol (CBD), is experiencing an undeniable boom. In fact, Wall Street estimates the CBD industry could be worth $16 billion by 2025. To put it in an even greater context, according to Marijuana Business Daily, the U.S. cannabis retail industry "now rivals Taco Bell’s annual U.S. revenue and, by 2020, will likely surpass yearly revenue figures generated by the National Football League."
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PRWeek
The founder of Briar Prestidge International (BPI) has reacted to the landmark report, by event organiser Arabnet, in partnership with The Mohammed Bin Rashid Establishment for SME Development (Dubai SME).
It analyzed 1,423 regional investments in start-ups across the MENA region last year and found that only 14 per cent of deals were with start-ups founded by women.
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Ragan's PR Daily
PR might not be brain surgery, but it has the power to alter lives. That’s why some PR pros take their work so seriously — and why communicators should demand perfection.
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Business Insider
Similar to ad agencies, PR agencies are threatened by consulting companies, so they're fighting back by stepping up their efforts to measure their work.
FleishmanHillard, which is part of the ad holding company giant Omnicom, recently announced a partnership with data marketplace Memo to measure how earned media performs for clients.
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Small Business Trends
PR and media coverage doesn’t have to be limited to the big corporate brands out there. As a small business you possess more opportunity than ever to use the fragmented media landscape to your advantage. By being able to reach your specific audience directly you ensure that you have control of the message you put out and who reads it.
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