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CPRS
 (version française) The depth of activity and dedication of our CPRS volunteers never ceases to amaze me — it’s breathtaking! Underway are numerous projects worthy of mention that advance our professional association. We like to shine the spotlight on prize events like the National Conference or the Awards of Excellence that appear to lift off the page like a well-rehearsed script. There’s so much more than meets the eye. Did you know there is a Local Advisory Committee who have come together to guide the direction of 2020 National Conference in historic Québec City: May 24-26, 2020? They have our full confidence and we wait with bated breath for the reveal of the professional development and events program. A salute to Daniel Granger ARP FSCRP for helping pull the team together. Are you interested in being a conference presenter? Workshop proposals are now being accepted. Click here.
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CPRS
Thanksgiving Monday is the last day for both CPRS and Global Alliance members to lock in the lowest rate to the 2020 CPRS National Conference, which takes place May 24-26 in Quebec City. Register by 11:59 pm (ET) on Oct. 14 to save $440 on your full conference pass for being among our first registered delegates with Last Year’s Rate, $1,320 CAD.
Then, while on our website, you can also help us create an unforgettable three-day program of professional development by being part of this year’s parallel workshop lineup. The 2020 Call for Proposals is open until Nov. 1, so, if you’d like to be considered this year, submit your ideas soon!
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SCRP
Le lundi de l’Action de grâces est le dernier jour où les membres de la SCRP et de la Global Alliance pourront profiter du tarif le plus avantageux en vue de la Conférence nationale 2020 de la SCRP, qui aura lieu du 24 au 26 mai à Québec. Inscrivez-vous d’ici 23 h 59 (heure de l’Est) le 14 octobre et économisez 440 $ sur le laissez-passer complet pour la conférence en étant parmi les premiers délégués inscrits au tarif de l’an dernier, soit 1 320 $ CAD.
Ensuite, pendant que vous furetez notre site Web, vous pouvez aussi nous aider à créer une programmation inoubliable de développement professionnel de trois jours en faisant partie de nos présentateurs d’ateliers simultanés. L’appel aux propositions 2020 est ouvert jusqu’au 1er novembre, alors si vous souhaitez être considéré cette année, soumettez vos idées sans délai!
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CPRS
 CPRS members looking to learn this fall, make sure to register for one of these upcoming sessions for free via cprs.ca/learn.
Everyone stepped up: Key lessons for professional communicators in the wake of the Humboldt Broncos Oct. 21, 1 PM (ET)
(Save the Date) How to Develop and Apply a Futuristic Mindset to Strategic Communications Nov. 12, 1 PM (ET)
CPRS Health Academy presents: Dealing with Bullying and Harassment – What facilitators and engagers need to know Dec. 3, 1 PM (ET)
(Save the Date) Communicating Downsizing, Right Sizing, Relocating, Closure or Layoffs: What Employees, Regulators and Media Expect Dec. 11, 1 PM (ET)
CPRS
 CPRS members, don't miss the Global PR Summit Canada when it returns to Toronto, Nov. 21-22, 2019 at the Metro Toronto Convention Centre. This year’s summit will feature another two days of interactive presentations by international and regional PR experts from Twitter Canada, MSNBC, Google, CBC, PepsiCo, CISION and more.
The fourth Global PR Summit Canada will teach all in attendance how to handle fake news, rebuild trust with consumers after a cyber-attack and become more inclusive, through dedicated case studies, interactive sessions and discussion panels.
Thank you to the P World for once again offering CPRS members 20 per cent off Summit passes. Use code GPRSC420 to take advantage of this exclusive discount.
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CPRS
Each month, local societies across the country offer CPRS members and their fellow practitioners some of the best Professional Development and networking events around. Read all about the upcoming events below or visit the local society nearest you to see what’s in store.
SQPRP (Quebec) (Oct. 16) Séance d'information sur l'agrément en Relations Publiques (ARP)
CPRS Hamilton (Oct. 16) CPRS-MCM Lunch and Learn – Influence Relations: A Blue Ocean for PR
CPRS Vancouver (Oct. 17) Breaking Bud – Marketing, Branding and Expanding in BC’s Cannabis Industry
CPRS Edmonton (Oct. 23) Accreditation Information Night
CPRS Northern Lights (Nov. 1) Deep Dive: PR Under Fire
Have an event you’d like to promote? Send us the details and we’ll include it in our next edition and in our listings of events across the country.
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CPRS
 The CPRS Job board is a great tool for those looking for their next big break to find openings across the country, and where employers looking to recruit the best talent can post jobs themselves.
Here are the latest Public Relations and Communications Management jobs that have been posted from across the country:
Manager, Communication Services - Workplace Safety and Insurance Board
Director, Brand & External Relations - ENMAX Corporation
Director, Indigenous Affairs - Mowi Canada West
Program Coordinator - S.O. Asher Consultants
Senior Associate Vice-President, Strategic Communications and Marketing - University of Calgary
Executive Director, Government Relations - University of Alberta
Consultant - Advocacy Solutions
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Forbes
I’ve hired and worked with more than a handful of public relations agencies over the past 15 years.
I fired them all within a year or so.
It’s not that they were bad. Quite the opposite. They all came highly recommended. Some of the best in the industry. They were doing their best, but I believe it’s the typical public relations (PR) model that’s broken — or at least in need of evolving. The market has moved on and, based on what I’ve seen, the PR industry has yet to adjust.
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CTV News
OC Transpo is beefing up the way it communicates with passengers when there are delays on buses or the new Confederation Line LRT.
In a recent email to members of the Transit Commission and City Council, transit manager John Manconi spelled out how and when the transit service alerts customers to problems in the system.
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Hamilton Spectator via The Star
If I were running PETA, the first rule I'd impose: no more celebrity feuds.
On Day 1, I'd call the staff into the boardroom and be like, "Hey, you gecko-hugging maniacs! From now on, when a movie star shows up on a red carpet in a fur coat, we don't say squat. You feel me? If a singer wants a pet chimp, we look the other way. There are millions of animals around the world that desperately need our help and shaming celebrities is a pointless sideshow that detracts from this important work."
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CBC News
In the battle over public opinion on impeachment, U.S. President Donald Trump has gone to a familiar playbook: try to discredit the accusers, offer alternative theories, and flood social media with attacks and complaints.
Trump is banking on what worked in helping to shape public opinion around special counsel Robert Mueller's Russia investigation, though it could prove more difficult this time around.
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Entrepreneur
Facebook has removed 211 accounts on its main platform, 107 Pages, 43 Groups and 87 Instagram accounts for inauthentic behaviour. More importantly, the social network's investigation revealed that their efforts were coordinated and that they were all linked to PR firms in the UAE (Charles Communications), Egypt (Flexell) and Nigeria (MintReach). The company said in its announcement that these takedowns are part of its ongoing investigation into coordinated inauthentic behaviour in the region. In August, it also took down hundreds of accounts and Pages traced back to marketing firms in the UAE and Egypt.
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The Canadian Public Relations Society
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