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CPRS
The Dec. 1 deadline to apply to become an APR in 2017 is fast approaching. The APR process has evolved in recent years and now includes an enhanced work sample criteria that offers an opportunity for PR educators and PR degree and diploma graduates to apply. There's also a new APR Challenge Exam stream for Accredited Business Communicators (ABCs) that recognizes their prior accredited status through IABC.
The APR is a full-year process that includes three key elements: a work sample, a written exam and an oral exam. It's internationally recognized and identifies practitioners who have depth of experience and competence in the professional practice of public relations. The program involves a rigorous evaluation of the skills and competencies needed to practice public relations at a senior executive level and establishes standards for professional practice. It measures experience and strategic thinking, and confirms a foundation of knowledge of public relations theory and policy issues.
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SCRP
La date limite d'inscription à l'agrément ARP pour 2017 approche à grands pas. Le processus d'agrément a évolué au cours des dernières années et comprend maintenant un volet élargi d'échantillon de travail qui permet aux enseignants en relations publiques et aux diplômés des programmes de relations publiques postsecondaires de présenter leur demande. On retrouve également un cheminement d'examen Défi ARP destiné aux détenteurs du titre ABC (Accredited Business Communicators) afin de faire reconnaître leur statut agréé auparavant par l'AIPC.
L'ARP est le processus d'agrément d'une année qui comporte trois principaux éléments : un échantillon de travail, une épreuve écrite et une épreuve orale. Ce titre est reconnu internationalement et identifie les professionnels qui possèdent une expérience et une compétence approfondies de la pratique professionnelle des relations publiques. Le programme comprend une évaluation rigoureuse des habiletés et des compétences nécessaires à la pratique des relations publiques dans un rôle de haute direction et définit les normes en matière de pratique professionnelle. Le programme mesure l'expérience et la pensée stratégique, tout en confirmant la base de connaissances de la théorie et des enjeux politiques touchant les relations publiques.
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CPRS
Next month the CPRS, in partnership with Ragan Communications, Inc. will be hosting one-day workshops in three cities across the country.
Join Mark Ragan, Publisher and CEO of Ragan Communications, Inc., as he leads you through a two part workshop on Advanced Writing and Brand Journalism, including successful Canadian PR experiences and case studies.
In the morning session, Advanced Writing & Editing, Mark will discuss not only how to find the stories that grab readers' attention, but how to deliver them effectively by packaging your print and layering online content with audio, video, images and infographics to enhance and tighten your narrative.
Then in the afternoon session, Brand Journalism for Communicators, Mark covers the principles of brand journalism and how to apply them to your own organization, including how to write and manage original and curated content that appeals to today's hectic reader, which they'll be compelled to share.
Register today for the session nearest you and let Mark help you write and share compelling stories to hook audiences and get real results:
Tuesday, Nov. 8 in Edmonton, AB
Tuesday, Nov. 15 in Hamilton, ON (DATE CHANGED)
Tuesday, Nov. 22 in Vancouver, B.C.
The session planned for St. John's, NL has been cancelled, but stay tuned for new dates and locations coming soon.
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SCRP
Au cours du mois prochain, la SCRP organisera des ateliers d'un jour dans trois villes canadiennes en partenariat avec Ragan Communication Inc.
Soyez des nôtres alors que Mark Ragan, éditeur et chef de la direction de Ragan Communications Inc. vous dirigera dans le cadre d'un atelier en deux parties sur la rédaction avancée et le journalisme de marque, à l'aide d'expériences canadiennes réussies et d'études de cas.
Durant la session du matin, Composition et rédaction avancée, Mark discutera non seulement de comment trouver des sujets qui retiennent l'attention des lecteurs, mais aussi de la façon de les présenter efficacement en enrobant votre contenu imprimé avec des éléments comme : audio, vidéo, des images et des infographies qui rehaussent la narration et la soutiennent.
Puis, au cours de la session de l'après-midi, Journalisme de marque pour communicateurs, Mark traitera des principes du journalisme de marque et de leur application au sein de votre organisation, notamment comment écrire et gérer le contenu original et organisé afin de plaire aux lecteurs difficiles d'aujourd'hui et leur donner envie de le partager.
Inscrivez-vous dès aujourd'hui à la session la plus près de chez vous et laissez Mark vous aider à écrire et à partager des textes qui sauront toucher et accrocher votre auditoire et rapporter de vrais dividendes.
Mardi 8 novembre à Edmonton, AB
Mardi 15 novembre à Hamilton, ON (CHANGEMENT DE DATE)
Mardi 22 novembre à Vancouver, C.-B.
La session prévue à St. John's T.-N. a été annulée, mais on annoncera les nouvelles dates et villes bientôt.
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CPRS
In 2014, the Global Alliance for Public Relations and Communications Management (GA) mandated a multi-year two-phase project to raise and globalize standards for the public relations profession.
The first phase, completed for the 2016 World Public Relations Forum in Toronto, involved an international team of volunteers, led by Canada's Jean Valin, APR, FCPRS, with support from the Canadian Public Relations Society and other GA members. The international team studied all existing professional qualifications and educational standards, identified overlaps, and developed an aggregate document titled the "Global Body of Knowledge" (GBOK).
The GBOK provides a compilation of the current most prevalent knowledge, skills, abilities, and behavioural statements of competency as defined in national professional standards and in numerous workshops with association and industry leaders in all continents.
The second phase, called the Global Capabilities Framework Project, is currently underway, led by Anne Gregory, PhD, HonFCIPR, and Johanna Fawkes, PhD, at the University of Huddersfield in the United Kingdom. They will conceptually explore if the knowledge, skills, and behavioural statements in public relations, as identified in the GBOK, can be expanded into a global capabilities framework (with local flexibility) that may serve to raise the standards of public relations in the years to come.
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SCRP
En 2014, la Global Alliance for Public Relations and Communications Management (GA) mettait sur pied un projet en deux phases destiné à formuler et à mondialiser les normes de la profession des relations publiques.
La première phase, complétée en vue du Forum mondial des relations publiques 2016 de Toronto, a été réalisée par une équipe internationale de bénévoles sous la direction de Jean Valin, ARP, FSCRP, et avec l'appui de la Société canadienne des relations publiques ainsi que d'autres membres de GA. L'équipe internationale s'est penchée sur les qualifications professionnelles et les normes de formation déjà en place, a identifié les recoupements et préparé un document synthèse intitulé « Global Body of Knowledge » ou (GBOK) — le corpus mondial des connaissances.
Le GBOK offre une compilation des connaissances, habiletés, compétences et démonstrations comportementales de compétence les plus présentes dans les définitions des normes professionnelles nationales ainsi que dans divers ateliers regroupant des chefs de file d'associations et de l'industrie provenant de tous les continents.
La seconde phase, intitulée « Global Capabilities Framework Project » (Projet de cadre mondial des compétences) est présentement en cours, sous la direction d'Anne Gregory, PhD, HonFCIPR, et de Johanna Fawkes, PhD, les deux de l'Université Huddersfield du Royaume-Uni. Elles explorent conceptuellement si les connaissances, les compétences et les manifestations comportementales en relations publiques identifiées par le GBOK peuvent être généralisées en un cadre mondial de compétences (comportant une certaine souplesse locale) capable de servir à rehausser les normes de relations publiques au cours des années à venir.
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CPRS
Next week from Oct. 26-28, McLuhan & Davies are hosting Writing Bootcamp; three-days of customized workshops that will help you take your writing to the next level.
Write to lead. Edit to persuade. From planning to editing, Writing Bootcamp covers it all!
This exclusive proven writing system will help you build speed, ensure consistent quality and make an impact!
Design your own learning experience with three customized options to choose from:
1. Writing for Leaders™: An intensive one-day workshop focusing on writing as a leadership skill
2. Writing Dynamics™: Learn our full three-step writing system to PLAN, DRAFT, and EDIT like a pro!
3. The Complete Writer: Become a master of the written word with this ultimate package
Take advantage of the special rate secured for CPRS members — 15 per cent off! Refer to coupon code CPRSBootcamp2016.
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CPRS
The Canadian Public Relations Society has 14 local Societies across Canada. Events hosted by local CPRS Societies are a great way to stay in touch with colleagues in your city and provide an opportunity to network and receive professional development. View upcoming events and see what's happening in your Society:
CPRS Edmonton (Oct. 21) Communicating in the Crowded Post-Secondary Landscape
CPRS Nova Scotia (Oct. 24) Blogger Relations 101
SQPRP (Oct. 26) Webinaire — Analyse média 101 : Les données au profit de l'organisation
CPRS Toronto (Nov. 3) Passport to PR Fall Edition
CPRS Vancouver (Nov. 8) Speed Mentoring for New Communicators
CPRS Vancouver Island (Nov. 18) Beyond the Hype 2016
Have an event you'd like to promote? Send us the details and we'll include it in our next edition as well as on our National Calendar of Events.
CPRS
 View the Public Relations and Communications Management opportunities that have been posted to the CPRS National Career File since the last issue of the CPRS Communiqué. Click here to visit local CPRS Society Job Boards.
• Senior Manager External Communications — McDonald's Restaurants of Canada
• Communications Manager — The Simon Fraser Society
• Communications Officer — Durham College
• Communications Manager — Town of Okotoks
• Directrice adjointe ou directeur adjoint, communications et affaires publiques — Université de Moncton
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AdvertisingAge
It's every marketer's worst nightmare — your product suddenly presents a danger to consumers. It could be Chipotle's E. coli, Blue Bell Creameries' listeria, or General Motors' faulty ignition switches. And yes, it can happen to you. Just ask Samsung, which is now facing $2.3 billion in losses from its fire-catching Galaxy Note 7 smartphone.
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PRNews
In PR, it's crucial to get a point across without writing a sprawling essay; in this way, we can all learn from Bob Dylan. Though he wrote many a long-winded song, he also had a way with a pithy one-liner that sticks with people.
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Strategy
Younger parents are trying to raise their kids without adhering to gender stereotypes and marketers would do well to pay attention, according to a new study from Harbinger and Ehm & Co.
According to the study, based on the responses of just over 1,600 parents from Ehm & Co's Yummy Mummy Club network, seven in 10 parents say they're more open-minded and easygoing in how they raise their kids in terms of gender norms versus how they were raised.
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PR Daily
Internet stardom can be a double-edged sword — for both individuals finding their 15 minutes of online fame and the brand managers who ride their coattails.
Ken Bone, who posed a question in the presidential nominees' town hall recently, instantly became a hit with online audiences and publications — as well as with journalists, PR pros and marketers.
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