Thomas Edison once said, "Someday we will harness the rise and fall of the tides and imprison the rays of the sun." Edison was a sustainability visionary long before humanity knew there would be a need for such inventions. With a worldwide focus on the health and longevity of our planet, this category encompasses products and services that support that mission.
Edison believed products should be easy to buy and priced in a way that multiple audiences could enjoy them. Edison marketed several types of phonographs ranging from super-premium to bare bones lines, ensuring that Edison records could be enjoyed by millions. Enter products here that make an impact on consumer lifestyles or on a CPG category/aisle. Products can be for home/office, indoor/outdoor and include innovative packaging designs across all retail channels.
In Edison's era, it was extraordinary for people to receive electrical power service when they were accustomed to using other forms of energy. Edison created a safe, convenient way for power to be consumed in homes and businesses. Service innovation is about doing things better and doing better things. It can be multi-dimensional, involving technology and product innovation, customer interface and service delivery. Creating access to a new product or using a new method to deliver the solution can be as important as the product itself.