My Garden Center Archive

Accenture insights on how COVID-19 impacts marketing strategy

What can the strategic marketer do to remain relevant? As we trudge through the unfolding impacts of COVID-19, asking questions that strengthen marketing strategy becomes an increasingly valuable exercise. Paul Talbot recently asked Jeannine...

source: Forbes

How to shift your marketing messages the right way as COVID-19 restrictions lift

As a marketer dealing with the coronavirus pandemic, you've learned to pivot on a dime — a strategy that has served you well and will continue to serve you well in the future. It's essential to look ahead now, though, and...

source: By Lisa Mulcahy

5 best practices for B2B social media influencer marketing

There is good news and bad news for companies looking to work with social media influencers for their business-to-business marketing strategy in 2020. Let me start with the good news: B2B influencer marketing has become "a thing"; it is alive and well and available as a...

source: MarketingProfs

Build a raised bed for a more accessible, productive garden

In this new world of social distancing, many of us are finding that our personal outdoor spaces offer many opportunities for safely releasing pent-up energy and anxiety. Regardless of the size and shape of your outdoor spaces, there are ways to transform them into beautiful...

source: Alabama Newscenter

How the produce supply chain can become even stronger after COVID-19

One thing the COVID-19 pandemic has taught us is that even minor vulnerabilities in the fresh produce supply chain can lead to significant market disruptions. However, one silver lining is that America’s fruit and vegetable production...

source: Greenhouse Grower

Growing mainstream: How gardeners are becoming the new influencers

When Timothy Hammond decided to document his gardening adventures on Instagram, he thought he might attract a few like-minded people who shared his passion for growing food. Over the past two years, the urban gardener has gradually established...

source: Modern Farmer

Chinese e-commerce giant Alibaba sees surge in US buyers, sellers during pandemic

The Chinese e-commerce giant Alibaba.com, which connects companies with manufacturers and wholesalers, is seeing a surge in transactions involving U.S. buyers and sellers as the coronavirus forces companies online. The business-to-business...

source: Cheddar

Time to take stock of your trade show inventory

In normal times, you probably exhibited at 10-15 trade shows a year. Once you got back to the office after three days of shaking hands and exchanging business cards, you most likely shoved everything into storage and got back to the business challenges of the day. But these...

source: Trade Show News Network

Restarting the economy: why trade shows matter — and how to make them safe

As governments begin to look towards life after lockdown, they have two key priorities: managing the public health crisis and getting economies up and running again. Events industry stalwart Douglas Emslie tells Mia Hunt that...

source: Global Government Forum

How COVID-19 will have a lasting impact on marketing

Change isn’t coming; it’s here. COVID-19 has brought it at breakneck speed, and marketers are feeling it. When we leave our houses in the near future, consumerism won’t look the same. Arguably, it shouldn’t. Our priorities have shifted, and marketing...

source: Forbes

Is your marketing strategy based on the right data?

The events of spring 2020 have turned marketers’ worlds upside down. In light of an unprecedented health and economic crisis, teams scrambled to adjust their advertising messages, campaigns, and offers. They could no longer rely on previous assumptions about their...

source: Harvard Business Review

The new rules for working with influencers in the age of COVID-19

As a digital/social media marketer, you know the power and value of having strong influencers tout the benefits of your brand. In this time of the COVID-19 pandemic, though, the way you work with and position influencers for your audience...

source: By Lisa Mulcahy

Gardening for new green thumbs

New gardeners are sprouting up around the state as the COVID-19 pandemic continues. Kopke's Greenhouse in Oregon, Wisconsin, like many other greenhouses, has seen a major increase in the number of people gardening for the first time. Greenhouses are open during the pandemic...

source: WMTV-TV

An on-demand lawn care company offers free services to healthcare workers

Household chores may not be a priority for health care workers giving it their all in the fight against COVID-19. KYW Newsradio’s John McDevitt reports an on-demand lawn care service wants to take one task off their list, at no charge.

source: KYW-AM

Online courses help you brush up on greenhouse lighting, plant nutrition, biocontrols

Greenhouse growers looking to refresh their knowledge on topics such as abiotic and nutritional disorders, greenhouse lighting, biological control, and fertility can register for the summer sessions of four self-paced courses...

source: Greenhouse Grower

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Accenture insights on how COVID-19 impacts marketing strategy

How to shift your marketing messages the right way as COVID-19 restrictions lift

5 best practices for B2B social media influencer marketing

Build a raised bed for a more accessible, productive garden

How the produce supply chain can become even stronger after COVID-19

Growing mainstream: How gardeners are becoming the new influencers

Chinese e-commerce giant Alibaba sees surge in US buyers, sellers during pandemic

Time to take stock of your trade show inventory

Restarting the economy: why trade shows matter — and how to make them safe

How COVID-19 will have a lasting impact on marketing

Is your marketing strategy based on the right data?

The new rules for working with influencers in the age of COVID-19

Gardening for new green thumbs

An on-demand lawn care company offers free services to healthcare workers

Online courses help you brush up on greenhouse lighting, plant nutrition, biocontrols

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