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What images work best on social media?

From Snapchat to Instagram and now Periscope, images reign on social media. Text has become secondary as more readers skim rather than read an entire article. When reading on the Web, and especially on social, people want to the whole story via one image. Your best bet...

source: By Emma Fitzpatrick
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What can the strategic marketer do to remain relevant? As we trudge through the unfolding impacts of COVID-19, asking questions that strengthen marketing strategy becomes an increasingly valuable exercise. Paul Talbot recently asked Jeannine...

source: Forbes

As a marketer dealing with the coronavirus pandemic, you've learned to pivot on a dime — a strategy that has served you well and will continue to serve you well in the future. It's essential to look ahead now, though, and...

source: By Lisa Mulcahy

There is good news and bad news for companies looking to work with social media influencers for their business-to-business marketing strategy in 2020. Let me start with the good news: B2B influencer marketing has become "a thing"; it is alive and well and available as a...

source: MarketingProfs

In this new world of social distancing, many of us are finding that our personal outdoor spaces offer many opportunities for safely releasing pent-up energy and anxiety. Regardless of the size and shape of your outdoor spaces, there are ways to transform them into beautiful...

source: Alabama Newscenter

One thing the COVID-19 pandemic has taught us is that even minor vulnerabilities in the fresh produce supply chain can lead to significant market disruptions. However, one silver lining is that America’s fruit and vegetable production...

source: Greenhouse Grower

When Timothy Hammond decided to document his gardening adventures on Instagram, he thought he might attract a few like-minded people who shared his passion for growing food. Over the past two years, the urban gardener has gradually established...

source: Modern Farmer

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