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What images work best on social media?

From Snapchat to Instagram and now Periscope, images reign on social media. Text has become secondary as more readers skim rather than read an entire article. When reading on the Web, and especially on social, people want to the whole story via one image. Your best bet...

source: By Emma Fitzpatrick
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Almost three-quarters of consumers prefer texting as a means of communicating with businesses, providing a real person is texting back. This was the finding of the communication and payment for local business providers, Podium’s,...

source: Small Business Trends

We can all agree that 2020 was a year like no other. For many companies, it was a trial by fire. Some rose to the top and saw record-breaking profits. Others went under and never recovered. What made some businesses in the same industry succeed while others failed?

source: Search Engine Journal

Most marketers across the ecosystem agree on video’s effectiveness as a marketing tool. To not engage with it as a brand is effectively self-sabotage. The statistics vary from site to site, but they’re uniform in their conclusion:...

source: Forbes

Virtual meetings don’t feel the same as their in-person equivalents, especially in the exhibit hall. But that may reflect an opportunity to reshape the event experience for vendors and exhibitors entirely. With the conversion of in-person events into virtual ones over...

source: Associations Now

The future is hybrid! You must have heard this statement repeatedly over the last few months, and rightly so. We are now moving into a world where people are warming up and getting excited to go back to the physical events, though there are still those who aren’t ready...

source: TSNN

With Zoom meetings replacing in-person business conferences and virtual events replacing the physical trade show, the way B2B organizations interact and transact with business customers has shifted dramatically in the last year...

source: PYMNTS


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