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.TRADE SHOW NEWS
Associations and trade shows will be hurt by the recession
Forbes
A recession is coming many of us economists have argued. A majority of economists predict one within the next year, and I expect recession to begin in late 2023 or early 2024. Associations and independent trade shows will be hit hard, just as they are beginning to feel relief from the pandemic. Fortunately, good association management can ease some of the pain.
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Year-end trendspotting for the events industry
TSNN
As we at District Marketing (formerly Fixation Marketing) mark the end of our first year in business, review the performance of our clients’ events and look at changes and opportunities in this post-pandemic environment, we are thinking a lot about trends.
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.INDUSTRY NEWS
6 low-maintenance landscaping ideas
Your Sun
Victoria Stultz knows that maintaining your landscaping can be exhausting, and no one wants to spend the year toiling away in the yard. But, sometimes it can be fun and rewarding.
“I love putting potted plants in the yard,” the longtime Venice area Real Estate professional said.
“They’re fairly cost effective and a great way to spruce up the yard without much work.”
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This color recipe for the winter garden is as easy as 1-2-3 plants
The Seattle Times
This year's garden-party game (which I just made up) is a mashup of plants, design and color theory. Each season, I’ll share a color recipe for Pacific Northwest gardens: striking 1-2-3 plant combinations for landscaping your plot or composing your pot.
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.MARKETING
Experts share how to make your content marketing more impactful
Small Business Trends
Each business’s content marketing plan is likely to look a bit different. There are many strategies that can boost your impact or get your content in front of more eyes. Here, members of the online small business community share some options to try if you’re ready to improve your marketing efforts.
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Ten new year's resolutions for small business owners in 2023
Forbes
As the calendar flips to January and another new year begins, a new year brings hope and new possibilities. Now is the perfect time to reevaluate your business and establish goals for 2023.
With that in mind, here are my top ten New Year's Resolutions for Small Business Owners in 2023.
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Exactly how to create a QR code
Small Business Trends
Quick Response codes or QR codes are a great way to quickly access different sites on the internet. The job of QR codes is to help someone get quick access to something without them having to type in the URL.
Users can be guided to a specific online destination by simply pointing their smartphone’s camera at a QR code.
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