This message was sent to ##Email## To advertise in this publication please click here January 18, 2023 .TRADE SHOW NEWS How to use events to accelerate your marketing pipeline velocity TSNN In-person events have returned in full force. From Q1 to Q3 of 2022 alone, in-person events held on Bizzabo’s Event Experience OS saw a 724% increase. More than 98% of event organizers intend to host at least one in-person event by year’s end, and most will have planned at least three events in 2022, according to Bizzabo’s recent survey. READ MORE Unexpected gathering spaces, AI-driven guest experiences and more BizBash BizBash rounds up some of the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world. READ MORE .MARKETING Small business in 2023: Experts predict trends and challenges Forbes Many small business owners expected 2022 to be a year of recovery after two years of struggling to survive a global pandemic. But inflation, fears of a recession, a still unreliable supply chain, and a nation at nearly full employment resulting in a tight job market all loomed large, dampening many of our goals. READ MORE Digital marketing mistakes most small businesses are still making Small Business Trends Digital marketing is unique on many levels. Unlike any traditional form of marketing, it can be totally free (which means small businesses can compete with huge brands). Unlike most other forms of marketing, in digital marketing creativity and authenticity can win over large budgets (which is another opportunity for small businesses and personal brands). READ MORE 5 cool Instagram features marketers must try in 2023 Jumpstart Spent hours scrolling Instagram lately? Well, so have many others. Over 1.2 billion people worldwide use the Meta-owned social media photo and video-sharing platform. What’s more? It’s a money-making haven for businesses. In 2021, Instagram brought in over US$25 billion in advertising revenue in the United States. Evidently, if your business wants to grow, it needs to be on Instagram today. READ MORE .INDUSTRY NEWS Spring is around the corner: 10 things you need to do immediately in your garden Sunset Magazine Have you been neglecting your vegetable garden or raised beds this winter? If the answer is yes, it might be time to turn that car around and get your hands dirty, because there’s plenty to do that will help you prepare for spring and up your garden output. READ MORE Consumers to keep indoor jungles with lower price point Greenhouse Grower During the COVID-19 pandemic, consumers were stuck at home. They had the time and money to refresh their living spaces, which led to a boom in houseplants. Plant lovers added more varieties to their collections, and newcomers joined the industry by adding a few plants to show off in their Zoom backgrounds. READ MORE   My Garden Center Connect with LGMA Hailey Golden, Director of Publishing, MultiView, 469-420-2630 | Download media kit Lawn & Garden Marketing Association Contact Us Click here to unsubscribe.  Learn how to add us to your safe sender list so our emails get to your inbox. ADVERTISE SUBSCRIBE PAST ISSUES   7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063