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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    January 29, 2015


 


INDUSTRY NEWS

Garden centers need to think outside the (big) box
By Fred Berns
What does it take to outmaneuver and outsmart bigger competitors with deeper pockets? Independent garden centers are discovering it takes a combination of innovative products and services along with offbeat events. Savvy center managers are offering everything from phone apps and concierge programs to garden shows and farm dinners to differentiate themselves from big box stores and other vendors.
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Great new annuals for this spring
Today's Garden Center
Here are a dozen new annuals that will perk up your garden center shelves and sales this season. So when that first customer asks "what’s new," you can point her towards these varieties from Proven Winners. Celebrate spring with plants that are colorful, drought tolerant, shade-loving, or are great in the landscape.
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Retailer to grower: The right plants are hard to find
Greenhouse Grower
Modern garden centers can give growers the wrong impression about what is most important to them. Walking through a garden center, you can pass home furnishings, clothing, wine or produce before you see your petunias. Despite appearances, however, plants are still the star player for garden retail.
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A full line-up of super cyclamen
Grower Talks
It’s a fact. Cyclamen plants in full bloom not only command attention with retail buyers, but with flower and plant-buying consumers around the globe. When surveyed, group after group of plant buyers will overwhelmingly and enthusiastically say yes when given the choice to purchase cyclamen plants with their bright and radiant blooms.
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BUSINESS UPDATE


How to handle losing a major client
Harvard Business Review
You never want to receive an unexpected email from a very important client that reads “I need to talk to you at 2:30 today.” Particularly if he’s never sent you anything like that before. But one morning last month, that was the message that landed in my inbox.
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Get more media coverage for your brand with these 4 proven tricks
By Emma Fitzpatrick
No doubt your business has set ambitious goals for the year. Whether you want to grow your user base or net more sales, public relations can help. PR gets respected media contacts to endorse your brand or tell your story to a large audience. Positive stories often trigger a huge surge in sales, Web traffic and social media followers. Use these four public relations tricks to get more media coverage and all the good that comes with it.
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Plans to prosper: Small business marketing doesn't mean small impact
Small Business Trends
As a small business owner, you have been told more than a million times, “You need to market your business. It won’t promote itself.” And many small business owners would gladly agree. But implementing that advice is harder than it sounds. With all of the marketing advice out there, how do you know where to start?
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Infographic: The good and the bad of social media marketing
MarketingProfs
Still not convinced whether social media marketing is worth your company's time, energy and effort? You're not alone. The C-suite at half of brands isn't convinced of social's value, according to the following infographic by Outmarket. Here's a look at social media marketing's pros and cons.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Scientists say 2014 warmest year since 1880 (Growing Produce)
How to tap the power of social media to forge customer loyalty (Entrepreneur)
Are you indispensable to your customers? (By Adrian Davis)
What are the steps to increase margin dollars and percentage in a specific department? (Today's Garden Center)
Pantone marsala plants to grow (Greenhouse Grower)

Don't be left behind. Click here to see what else you missed.


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My Garden Center
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Content Editor, 469.420.2635  
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