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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    February 05, 2015


 


INDUSTRY NEWS

Drama in the garden: Pressing the restart button
Grower Talks
Many years ago, our industry began its focus on combo planters. It was as if the terms “thriller,” “filler” and “spiller” were all that needed to be known by breeders, producers and retailers. As a whole, our industry has done very well with this phenomenon. Prices increased for many of our units, as larger and larger specimens were grown, and the cost of pottery was almost hidden in the sale — as if we were selling combinations that just happened to include a container. Still, the consumer generally has responded favorably to the trend, often because of the ease that this new type of gardening afforded and the instant impact it created.
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12 new roses that can make a splash in 2015
Today's Garden Center
The rose category has made a big comeback for garden retailers in recent years, and that momentum is continuing in new cultivars with stunning colors and consumer-friendly qualities. The nation’s leading breeders share their top new rose varieties to help your garden center business this spring. Here are 12 to check out for 2015.
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10 questions to ask before purchasing a greenhouse covering
Greenhouse Grower
Whether you’re replacing an existing greenhouse covering or building a new greenhouse, it’s a significant investment, so you need to make sure you have the right type of covering to suit your needs and budget. What’s more, with production costs on the rise, you can’t afford to have anything less than a durable, high-quality covering that is energy efficient. To make a smart purchase, do your homework before you buy.
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New plant growth regulator reduces fire blight
Growing Produce
Fine Americas, Inc., a manufacturer and marketer of plant growth regulators, has announced the federal Section 3 registration of its new Kudos 27.5 WDG plant growth regulator. Featuring the active ingredient prohexadione-calcium, Kudos is registered for use on apples, sweet cherries, grass grown for seed and peanuts. “We’re very excited about the federal registration of Kudos,” stated Greg Johnson, president of Fine Americas.
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Looking to get published this year?
MultiBriefs
In an effort to enhance the overall content of My Garden Center, we'd like to include peer-written articles in future editions. As a member of LGMA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this experience with your peers through well-written commentary. Make 2015 the year you get published as an expert in your field! Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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BUSINESS UPDATE


How to build an effective social media publishing schedule
Small Business Trends
If you want to get your social media streamlined this year, there are several areas that you can organize to make the process a whole less stressful. From creating a calendar to deciding on content types and publishing times, an effective social media schedule can be your best bet for publishing content that grows your audience and engagement metrics.
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The secret to smarter customers
By Carol Heiberger
I want to be a good customer. I don't mean that I want to spend a lot of money at a particular establishment or with a particular vendor. What I want to do is communicate comfortably and easily with the people who are providing me with a service. Then, they know what I want and can deliver it, and we'll both be happy. My 3-year-old niece is told to "use your words" instead of crying. But what happens when I don't have the words to use? Herein lies the dilemma.
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3 keys for building your spring 2015 local marketing campaign
Business 2 Community
As we step into February, marketers across the country are putting the final touches on their local marketing campaigns. In this day and age, where social media marketing and a host of other digital tools allow for global communication, it’s easy for many marketers to forget about the actionable steps they can take to reach a local audience.
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6 tips for fast text formatting in Microsoft Word
By Joe Latta
For nearly 25 years, Microsoft Word has been the dominant word-processing application in the business world. But according to data from Microsoft's Customer Experience Improvement Program, today's professionals rarely use Word to its full capacity. In fact, they found that of its more than 1,200 functions, just five (paste, save, copy, undo and bold) account for nearly one-third of all function use. That's why I'm discussing six longstanding — yet often overlooked — ways to quickly format and move text. Greater efficiency = fewer late nights.
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Communication — the next big evolution in marketing
Forbes
Being technology driven — both as people and as marketers — we spend an inordinate amount of time focused on how to automate and scale our marketing efforts. Trust me when I say it is important, but as marketers we also need to realize that we are gradually moving away from push-based marketing, and gravitating towards communicating with customers on a more personalized and 1:1 basis, through multiple channels and the devices our customers use.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Great new annuals for this spring (Today's Garden Center)
Garden centers need to think outside the (big) box (By Fred Berns)
How to handle losing a major client (Harvard Business Review)
Retailer to grower: The right plants are hard to find (Greenhouse Grower)
Infographic: The good and the bad of social media marketing (MarketingProfs)

Don't be left behind. Click here to see what else you missed.


Miss an issue of My Garden Center? Click here to visit the archive page.
 



My Garden Center
Colby Horton, Vice President of Publishing, 469.420.2601
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