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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    February 19, 2015


 


INDUSTRY NEWS

Watch it grow, then order it for lunch
The Boston Globe
Even on a bitterly cold day, the greenhouse at Water Fresh Farm feels like the tropics. In the nearly half-acre space, where row upon row of beefsteak tomatoes, Persian cucumbers, lettuces, spinach, and herbs grow hydroponically, the temperature is warm and the air is humid — delightfully so. Most visitors don’t get to spend a lot of time in the greenhouse. But a lucky few can enjoy the microclimate on the deck that serves as a bridge between that growing area and the attached Water Fresh Market that opened in 2012 to serve people who live in the community and beyond.
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How to take air samples in the greenhouse to test for ethylene, air pollutants
Michigan State University
On very cold days, unit heaters and boilers are working overtime to achieve set point temperatures in greenhouses. Inevitably now is when ethylene damage on plants occurs most frequently, when greenhouses are rarely venting in order to prevent heat losses and wasted energy.
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California Spring Trials sneak peek: New annuals For 2016
Greenhouse Grower
If you’re like us and you can’t wait until the 2015 California Spring Trials to see some of the new genetics that will be hitting the market in 2016, never fear. Greenhouse Grower contacted the breeders who will be displaying their new varieties in California in April, and they gave us a sneak peek.
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How 1,000 plants, a greenhouse bubble and Stella McCartney could change the way we work
Fast Company
Rohan Silva is on a mission to change the way we work. But Silva isn’t an architect, a designer or an urban planner. He’s a government wonk. He’s spent the last seven years as the senior policy advisor to David Cameron, where he started Tech City in 2010, designed to support the emerging technology cluster in East London.
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How to design a yearround solar greenhouse
Mother Earth News
What is a solar greenhouse? Don’t all greenhouses use the sun? Well yes, but a solar greenhouse uses the sun’s energy not only for growing, but also to provide all of the greenhouse’s heating needs. In contrast to traditional all-glass or all-plastic greenhouses, which often rely on fossil fuels to grow year-round, solar greenhouses can create warm yearround growing environments using only the power of the sun, natural materials and energy-efficient design.
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BUSINESS UPDATE


Creating the perfect social media strategy for your company
By Cindy Woudenberg
When it comes to creating an effective and innovative social media strategy for your company, there are many different steps necessary to successfully deliver your message across multiple platforms. To expand your audience with a smart online presence, engaging content is a must. The strong relationships you want are dependent upon aligning quality content with your central mission, delivered through the platforms that make up our current and continuously changing digital age.
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The '5 places' method for manageable local marketing
Street Fight
Small business marketing has always been a matter of getting as much mileage as possible out of a few targeted activities. In the days when traditional media dominated the local landscape, businesses might have placed one yellow pages ad a year and focused the rest of their budgets some combination of newspaper, radio and television advertising. With comparatively few outlets to choose from, local marketing naturally fell into a relatively manageable set of activities.
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The 10 biggest mistakes in sales
Entrepreneur
Sales people, sales organizations and sales teams have to change the way they are handling customers today in this very competitive world. The old ways of selling are changing and require all sales people, sales managers and sales organizations to think differently. Here are 10 essential selling principles that most sales people and sales organization either get wrong or don’t implement.
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Is Facebook marketing still worthwhile for small businesses?
Business 2 Community
Business owners and decision makers have a lot of responsibilities to juggle on any given day; so the question is, should they still leave room on their plates for Facebook marketing? It’s not the no-brainer strategy that it was several years ago, when it was essentially a free way to promote and advertise your establishment and build a legion of online fans.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The language of flowers, herbs and trees: 71 plants and their meanings (Tree Hugger)
2 essential rules most salespeople forget (Inc.)
Marketing when you're busy gets the phone ringing when you're not (By Fred Berns)
6 innovative gardening tools discovered at the Consumer Electronics Show (Today's Garden Center)
Specialization and the index of awesome (Green Profit)

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Colby Horton, Vice President of Publishing, 469.420.2601
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