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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    February 26, 2015


 


INDUSTRY NEWS

Understanding growing media
Grower Talks
To produce a desirable, salable containerized plant, we cannot separate the soilless substrate, water management or fertility practices because of their entangled relationship. Though the production system is robust, altering any one of these aforementioned factors without consideration to all parts of the root environment could result in unsightly consequences, or worse yet, a lost crop.
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Garden Media Group launches YouTube series highlighting trends report
Today's Garden Center
Each year, Garden Media Group supports its annual trends report with an in-depth whitepaper, weekly blogs and infographics. This year, they have expanded this reach with the 2015 Garden Trends YouTube video series. The 2015 Garden Trends Report, “Unearthing the Best Life,” identifies nine consumer trends that will shape the garden and outdoor living industry for the coming year. Each video in the series will highlight one trend.
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Nitrogen fertilizer slowly damages plant-microbe mutualisms
Laboratory Equipment
When exposed to nitrogen fertilizer over a period of years, nitrogen-fixing bacteria called rhizobia evolve to become less beneficial to legumes — the plants they normally serve, researchers report in a new study. The find, reported in the journal Evolution, may be of little interest to farmers, who generally grow only one type of plant and can always add more fertilizer to boost plant growth.
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Be prepared in the garden in case of a cold snap
Statesman Journal
Spring seems to have arrived early in some areas, but never count on the weather. Though this year is shaping up to be mild rather than wild, anything can happen. There still is more than a month until April 15, when you can, on average, count on saying goodbye to frost, according to Al Shay, a horticulture professor at Oregon State University.
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Yellow and purple greenhouse boosts plant growth with LED lights
Daily Mail
British scientists have developed sunlight-free greenhouses that could help boost food production in towns and cities. The next-generation houses use specific wavelengths of light to boost the growth, taste and even the shelf life of fruits and vegetables. Experts discovered that plants do not require the full spectrum of colors contained in ordinary daylight to grow and have created a tailor-made color palette of red and blue light that is required to enhance the whole process of food production.
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BUSINESS UPDATE


Local rev up the content marketing engine to achieve local liftoff
Search Engine Land
Content marketing is valuable for more than just helping your keyword associations and search engine rankings. Much of the material generated for content marketing development will intersect with consumers early in the buying cycle, often while they still may be in a research phase, just prior to making a purchase decision. Marketing when you don’t appear to be marketing is a sort of stealth approach — you can sneak up on the consumer before they know what’s happening. Content marketing does exactly that.
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4 ways to make content marketing more successful
By Emma Fitzpatrick
Content marketing has been gaining traction for years. It's one of the best and most effective ways to find, connect and convert potential customers. Plus, leads from content marketing are 13 percent cheaper. What is content marketing? It's exactly what it sounds like. Your brand consistently creates relevant content to attract a defined audience in hopes of converting them into customers. Here are four expert tips to see a jump in your traffic, leads and conversions.
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Why marketing fails
Business 2 Community
When you spend time, staff and money on marketing initiatives, you want to know that they’re meeting expectations. It’s clear that some of those who have budget line and revenue responsibilities have an impression that their marketing isn’t as effective as it should be. And they might be right. Here’s what I find are some leading causes for marketing bloopers. This isn’t exhaustive. But what follows are some main problems, and offers a good way to start rethinking your approaches.
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Building a website that converts
By Randall Craig
Have you ever considered what makes an effective website? You might think that it is great design, easy-to-find information and intuitive functionality. These may have made the list in 2002 — or even 2012 — but certainly not today. Many marketers now understand where the website fits into the mix. It is the hub to which every initiative (social media, advertising, media relations, direct mail, etc.) drives. When the user arrives at the site, they experience great design, easy-to-find information and intuitive functionality. Then nothing happens.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The 10 biggest mistakes in sales (Entrepreneur)
How to design a yearround solar greenhouse (Mother Earth News)
Is Facebook marketing still worthwhile for small businesses? (Business 2 Community)
Creating the perfect social media strategy for your company (By Cindy Woudenberg)
The '5 places' method for manageable local marketing (Street Fight)

Don't be left behind. Click here to see what else you missed.


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My Garden Center
Colby Horton, Vice President of Publishing, 469.420.2601
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