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Advertising's game changer
There’s a game-changer emerging on the advertising front. It’s not like traditional advertising and it’s definitely not about hawking product. It’s called content marketing, and when it’s done right, it can be a real bottom line booster.
“Content marketing, at its core, is about building customer value outside of the products and services offered,” explains Joe Pulizzi, founder of the Content Marketing Institute, which was created to help marketers build audiences through a content-driven approach.
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Vibernum leaf beetle is a pest to watch for In 2015
Today's Garden Center
Garden center retailers are expected to be knowledgeable not just about the plants they are selling, but how to keep them healthy. This means getting familiar with pests that may threaten the health of these plants. Here’s a look at one such pest, the vibernum leaf beetle.
The science of structures
So you’ve made the decision to build a new greenhouse. Budget is usually the first item that growers consider when determining the final design. But have you ever thought how the particular climate and crop can impact a greenhouse structure? Choosing the right design — one that fits both the needs of your region and crop — will help pave the way to a profitable business.
32 new perennials for 2016
Perennials are hot and if this preview of the 2015 California Spring Trials is any indication, there are going to be some great new perennial introductions for 2016.
If you’re like us and you can’t wait until the 2015 California Spring Trials to see some of the new genetics that will be hitting the market in 2016, you’re in luck. We contacted the breeders who will be displaying their new varieties in California in April, and they gave us a sneak peek.
The emotional factors that drive the buying behavior of affluent customers
In his book "No B.S. Marketing to the Affluent," business coach and consultant Dan S. Kennedy shows you how to reposition your business, practice, or sales career so you can learn how to attract customers for whom price is not a determining factor. In this edited excerpt, the author explains what an e-factor is and which ones affluent buyers have so you can use them in your marketing efforts.
E-Factors are the emotional drivers of buying behavior. The fact is, everybody’s buying behavior is driven by emotions, then justified as necessary, after the fact, with logic.
10 tips for marketing on a shoestring budget
Business 2 Community
Most small business owners face this dilemma at one time or another: How to create a successful marketing campaign that generates revenue advertising without breaking the bank.
The days of social media have certainly made it easier to promote a business, but it’s not the only way, nor should it be. There are several other things you can do to grow your business without ruining your budget. Here are 10 of the best.
Want to close deals faster? Do this from the very start
Need to close sales deals faster? Have no idea how to get it done?
Perhaps it sounds counterintuitive at first, but entrepreneur and sales expert Grant Cardone explains why it makes perfect sense."You need to let the customer know you're not there to sell or talk about the product," Cardone says in this video. "You're there to close the deal."
10 tips in creating a winning mobile strategy for local search and marketing
Search Engine Land
A study conducted by Burke, Inc. found that on average, smartphones are used to search the Internet — across search engines, Internet yellow pages, ratings and review sites and daily deals — 42 percent of the time compared to just 34 percent in 2013.
Steering your business on a steady course
American Express OPEN Forum
Tim Berry writes: I've come to think of good small business management as a lot like steering. Steering is constant small corrections. Even on a straight highway, your steering wheel is always moving as each small movement corrects the last one. We never just glide straight. The idea of steering applies to real business management in the need for frequent small corrections. It's hard to make daily details match the big strategy.
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