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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    April 02, 2015


 


INDUSTRY NEWS

5 flowers that make Easter gifts pop
Victoria Advocate via Bloomberg
Easter lilies can be found almost everywhere around this time of year. If you want to think outside the box this year, try for more permanent plants instead of arrangements. "I prefer something I can plant later," said Ann McReynolds, a greenhouse worker at Devereux's Growing Center. Flowers make an easy and elegant present for Easter, she said, whether given as a potted plant or a professional arrangement.
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Scientists discover why flowers bloom earlier in a warming climate
Phys.org
Scientists at the John Innes Centre have discovered why the first buds of spring come increasingly earlier as the climate changes. Dr. Steven Penfield at the JIC found that plants have an ideal temperature for seed set and flower at a particular time of year to make sure their seed develops just as the weather has warmed to this "sweet spot" temperature.
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Researchers map seasonal greening in US forests, fields and urban areas
ScienceDaily
Using the assessment tool ForWarn, U.S. Forest Service researchers can monitor the growth and development of vegetation that signals winter's end and the awakening of a new growing season. Now these researchers have devised a way to more precisely characterize the beginning of seasonal greening, or "greenup," and compare its timing with that of the 14 previous years. Such information helps land managers anticipate and plan for the impacts of disturbances such as weather events and insect pests.
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New video on protecting bees and pollinators educates horticulture industry professionals
Greenhouse Grower
A newly released educational video provides valuable information on horticulture’s essential role in bee and pollinator stewardship. The video narrates the current state of bee and pollinator health, provides information on factors that impact pollinators and the environment, including the use of pesticides, and underscores the beneficial role horticulture plays in providing healthy pollinator ecosystems.
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Got a pest? There's an app for that
Grower Talks
Food. Water. Shelter from the storm. Greenhouses provide ideal growing conditions and not just for plants. Insect pests likewise appreciate warmth and ready access to food and water. If you’re a grower, you know just how quickly pest populations can rocket out of bounds — and how they can become resistant to the chemicals you rely on to control them.
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Early spring retail update shows potential for shortages, but overall optimism
Today's Garden Center
Garden center retailers from across the county continue to gear up for spring. Depending on the area, cold weather may be causing delays, but consumer demand should make for another busy season. Here’s a brief look at what some of this year’s Revolutionary 100 retailers are reporting.
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BUSINESS UPDATE


The 4 things you need to reach customers on Facebook
Entrepreneur
When it comes to Facebook, some people talk about metrics, such as the perfect time to post, the perfect length of a post, or the perfect way to post a link. But none of that matters as much as posting content that your audience cares about. Yes, there are strategies that work better on Facebook in terms of getting more visibility, but when you focus on providing good content consistently, your audience will make sure they go out of their way to find you.
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New marketing trend: Selling to singletons
Inc.
Jill Krasny writes: Years ago, my definition of dinner was a microwaved Gardenburger, a handful of pita chips, and a dollop of hummus that I would eat alone while standing at my kitchen counter. I was an editorial assistant climbing up the corporate ladder, and my days were consumed by work and taking long walks to clear my head. Those days of striving aren't so far behind now, yet when I look around it seems I keep running into products being marketed to my younger self, someone brands took for granted before.
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A not-so-secret sales weapon
Sales & Marketing Management
Along with being a vehicle for announcing important company developments, online news releases can also be a powerful tool to help B2B companies dramatically increase incoming customer inquiries, fresh leads and new sales opportunities. They can also energize offline sales, activate old or uninterested prospects, and stimulate the beginning stages of buyer’s journeys from new customers.
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What businesses need to know about direct marketing
The Huffington Post
Ever since the World Wide Web began to be commercialized in 1995, the center of gravity in the marketing universe seems to have shifted toward the Internet and, more recently, social media and mobile devices. The problem for marketers is how to effectively use these tools to develop brand relationships and sell products.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Infographic: Why you should be marketing with social media (By Kaylee Nelson)
How to start a simple container garden (U.S. News & World Report)
3 ways to improve annuals displays and sales (Today's Garden Center)
Plant these bulbs in spring for quick summer blooms (NJ.com)
How to use online marketing to drive local sales (Business 2 Community)

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