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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    April 16, 2015


 


INDUSTRY NEWS

New ways to give growers control of the greenhouse environment
Greenhouse Grower
Taming the weather is no easy task. Extreme conditions, however, are particularly problematic for growers who count on precise greenhouse environments to produce top-quality plants. Luckily for today’s horticulture professionals, manufacturing companies continue to improve the equipment that allows growers to easily control the conditions in their greenhouses. Here’s what manufacturers have to say about the latest technology and how it helps streamline production.
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Knowing when to plant and when to transplant
Seacoastonline
Well it is that time in which gardeners plant little seeds in pots indoors or in a greenhouse exposing tiny seedlings to grow lights or sunlight. The time to jumpstart the growing season and have a multitude of plants on the ready to transplant out into the garden. This year with whopping amounts of snow, a long cold winter and cool spring, it is tricky business.
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Growers didn't let a bad winter stop them
Union Leader
Winters can be long — especially the one from which we’re finally emerging. Colder temperatures and frozen ground normally mean less time for gardeners to enjoy fresh vegetables. But as farmers are demonstrating, the growing season doesn’t have to be short.
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12 eye-catching landscape shrubs for 2015
Today's Garden Center
From heat-tolerant varieties to eye-popping foliage, the nation’s top shrub breeders offer some of the new selections they are most excited about this spring.
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BUSINESS UPDATE


The importance of responsiveness
Inc.
Let's say you open a retail store. You choose to ignore the majority of people that walk into your store and ask a question. You rarely answer the phone. When employees ask you for direction on a task, you ignore them completely or delay your response for several days. How long do you think you would stay in business? Not very long.
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Forget campaigns: Build your marketing stack
By Randall Craig
Most marketers think of themselves as builders. Their work grows the organization, grows market share, grows the portfolio of products and services. A bit more tactically, the marketer builds page views, conversions and social engagement. Underlying all of these activities, the marketer builds relationships. But is there merit in growing marketing itself? Not the ad spend or departmental head count, but the number of simultaneous marketing initiatives that the organization can successfully run?
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Here, there and everywhere: 21st century selling comes of age
Business 2 Community
Answer this question: Is your sales team inside or outside? If you hesitate before mentally responding, you’re in good company. Over the years, sales effectiveness research has seen a steady blurring of these traditional job roles, as work-life balance employment trends, ever-cooler handheld devices and lightning-fast connectivity have dramatically changed the landscape of B2B selling.
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Stop offending buyers: Dangerous words and phrases to avoid in sales
Entrepreneur
The objective of product training, skill training and sales enablement is allowing sellers to make more effective pitches that result in more sales. Companies hope that the information they provide and the sellers’ interpretation of it results in words that resonate during calls on different titles and vertical markets. Unfortunately, that often is not the case. A few critical words trip up even the most eloquent sales pitch.
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10 top trends driving the future of marketing
Forbes
Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the next big thing?
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    6 ways to market your business for less than $100 (Entrepreneur)
Thrips control: Unleash the arsenal (Grower Talks)
17 drought-tolerant flowering plants for 2015 (Today's Garden Center)
In green industry social networking, blogging is best (By Fred Berns)
5 steps for a quick and dirty content marketing strategy (VentureBeat)

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My Garden Center
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Content Editor, 469.420.2635  
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