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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    April 30, 2015


 


INDUSTRY NEWS

Planning and designing a plant-based kitchen
By Archita Datta Majumdar
Among the many segments in the home, the kitchen seems to be a particular focus for designers and homeowners alike. A study of the various trends outlined by experts shows that the prevailing propensity is toward natural decor and simple lines, both of which are wonderfully achieved through a plant-based kitchen. More homeowners are planning their kitchen with potted plants in mind, which will give them a green kitchen in more ways than one.
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Field to Vase Dinner Tour promotes American-grown flowers
Greenhouse Grower
For the first time last month, guests at The Flower Fields in Carlsbad, California, were treated to a four-course, gourmet, farm-to-fork style meal in the middle of the fields. The event was part of the 10-city Certified American Grown “Field to Vase” Dinner Tour. The tour is a series of private, intimate gatherings that place seasonal, local and sustainable American-grown flowers at the center of the table where locally grown food, beer and wine is served by a farm-to-table chef.
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Wheels on fire
Green Profit
Amanda Thomsen writes: I’m not as ahead of the curve as I used to be, so for many, the ideas below are not at all cutting edge. Although I have to say, many garden centers are a little behind the curve. Some garden centers are still working their way up to embrace websites and social media. And that’s okay — we all need goals, people. But to them, I may end up sounding like a Jetson with the below ideas. But hey, this is how the “kids” are doing it nowadays and when I say “kids” I mean the general, fun-loving public. So put down your abacus and check out these four-wheeled ideas.
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Are bees 'hooked' on nectar containing pesticides?
ScienceDaily
Bees are attracted to nectar containing common pesticides, scientists at Newcastle University and Trinity College Dublin have discovered. This could increase their chances of exposure to high levels of pesticides. Previous studies have suggested that exposure of this kind can affect bees' fitness.
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Urban Garden Center excels at adapting to its community
Today's Garden Center
A year ago, a gas line ruptured in the Spanish Harlem neighborhood in Manhattan, destroying two buildings and killing several people. A single lane of traffic away is the elevated tracks for the Metro North trains, a commuter line that follows the Hudson River north of the city. Directly under those tracks and also just a single lane of traffic away from where the blast occurred is Urban Garden Center.
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BUSINESS UPDATE


5 advantages of content marketing
By Mayur Kisani
Content marketing enables a brand to provide content that customers want in exchange for permission to market a product or service. Attention is the new currency — the new metric toward which brand marketers are shifting focus, away from traditional digital metrics like the click. Content marketing is a branding exercise. Branding by definition is about creating an ongoing connection with a consumer so as to be at the top of their consideration list during purchase. Here are five advantages of content marketing in more detail.
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Create a better digital marketing strategy with these 4 tips
Entrepreneur
We all know the drill. To be competitive these days, brands need to engage with customers regularly. Technology and social platforms have made it easy to do so, and there seems to be no shortage of opportunities for engagement. The problem is that too many brands are getting it wrong.
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Rise in contaminated food causes consumers to seek local
By Lisa McReynolds Smith
Food. It's not just simply something we consume daily to live. Food is a powerful connector among the members of a community, and allows them to be engaged with the source of their nutrition. It's a lifestyle. It's a thriving culture. However, just as one bad apple may pose a threat to the whole bunch, this culture is not immune to certain risks. The latest being large food recalls due to listeria-contaminated products. Amy's Kitchen, Sabra and Blue Bell — just to name a few — have voluntarily recalled some, if not all, of their products since late March.
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8 mobile marketing tips you don't want to miss
The Huffington Post
If you look around, you will see that virtually everyone carries a smartphone. Yes, even kids have their own devices. In fact, there are nearly 3.5 billion unique mobile users. By the end of 2015, there will be 4.9 billion connected devices. Because the rise of mobile usage has skyrocketed, the culture of communication has changed, and marketers need to keep up by understanding how their prospective customers prefer to communicate.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Correct pruning allows garden plants to thrive (The Sun Herald)
What 'mobilegeddon' really means for your business (Inc.)
50 totally unboring ideas for social media marketing content (Business 2 Community)
Growers face dilemma in managing plant growth (Greenhouse Grower)
How can small businesses compete with big name stores? (Business 2 Community)

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Colby Horton, Vice President of Publishing, 469.420.2601
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