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INDUSTRY NEWS

Adding a touch of 'class' to garden center marketing
By Fred Berns
School is in session at garden centers across the nation. More independent centers are offering more classes on more topics than ever before. It's a way to educate their customers, to be sure, but it's also a way to stand out and get noticed in an increasingly crowded marketplace. Whatever it takes to get customers into their classes and into their garden centers is time and money well spent, according to an increasing number of owners and managers.
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18 new grasses to grow
Greenhouse Grower
Ornamental grasses fit in with the needs of today’s landscapers and consumers better than ever. They are pest free, low maintenance and drought tolerant and come in such a wide range of sizes, shapes and colors that there are varieties to suit every situation. Whether your customers are looking for creative solutions for patio containers or a mass planting in a landscape, some of the 18 new varieties included here are sure to meet the need.
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6 ways to boost sales over Mother's Day weekend
Today's Garden Center
Looking for a last-minute inspiration for Mother’s Day? Here’s what some garden centers have planned for this weekend’s activities.
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Select best garden plants for texture, eco balance
The News Journal
Spring is really here with its rainy days, windy days and beautifully sunny days. So it’s time to visit the garden center and buy new plants for your home and garden. Many people want help in selecting just the right plant for their particular location. Plant selection is tricky and should be based on a number of factors.
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Try out unusual plants
Santa Cruz Sentinel
Tom Karwin writes: While browsing recently at local garden center, I came upon the bulb for a dragon arum, from Greece, which was right for my garden bed for native plants from the Mediterranean Basin. The bulb sprouted nicely to about two feet, but the leaves wilted, indicating readiness to bloom. A dramatic purple spathe soon emerged; a spathe is a large bract that forms a sheath to enclose the flower cluster of arums and some other plants.
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BUSINESS UPDATE


Using Pinterest to promote local businesses and events
By Emma Fitzpatrick
While it's intuitive to build a local following on most social outlets, doing so on Pinterest is a bit more complex. After all, Pinterest is a place for dreaming, driven by keyword searches. Locality isn't at the forefront of the platform. But you certainly can use Pinterest to market and promote your local business or event. Learn five ways you can use Pinterest for local marketing.
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5 simple ways to give your marketing a boost
American Express OPEN Forum
Don't sit back and wait for your customers to come to you. Get the sales you want by getting the word out there about your business. Here are five rules to live by.
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10 tests to assess influence
By Randall Craig
Influencers can recommend you — or they can hurt you. They can bring your name to a completely new audience and provide unique insights because of their relationships. Developing strong relationships with them is important — but how do you know who they are? And more particularly, how might you assess the power of their influence? Here are 10 tests that can help.
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10 types of visual social media posts that get shared like crazy
Business 2 Community
Do you want double your social engagement and get your content shared like crazy? For small businesses and brands everywhere, posting multiple images on social media has been proven to have massive traction It seems simple right? But if it was so easy wouldn’t everybody do it? Like most good things, in life — there’s a catch. And it isn’t not needing a huge budget or incredible graphic design skills.
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The top sales challenges of 2015
MarketingProfs
Salespeople say their top three prospecting challenges this year are getting appointments with potential buyers/clients, identifying sales triggers, and creating a targeted lead strategy, according to a recent report from Richardson. The report was based on data from a survey of 372 salespeople from a wide range of business sizes and industries.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Planning and designing a plant-based kitchen (By Archita Datta Majumdar)
Wheels on fire (Green Profit)
Are bees 'hooked' on nectar containing pesticides? (ScienceDaily)
Urban Garden Center excels at adapting to its community (Today's Garden Center)
5 advantages of content marketing (By Mayur Kisani)

Don't be left behind. Click here to see what else you missed.
 



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Colby Horton, Vice President of Publishing, 469.420.2601
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