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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    May 14, 2015


 


INDUSTRY NEWS

Keeping your greenhouse vegetables and fruits safe
Greenhouse Grower
The Center for Disease Control and Prevention has found that 46 percent of reported foodborne illnesses are linked to fresh produce and nuts. Although outbreaks associated with greenhouse-grown produce are rare, it is critical that growers follow good agriculture practices and good manufacturing practices to ensure the food safety risk levels are low.
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How Moana Nursery thrives in the high desert
Today's Garden Center
Reno, Nevada-based Moana Nursery has garden retail location, plus a landscape division. In 2012, 24/7 Wall St. named the nine cities almost destroyed by the recession. Reno ranked No. 2, and nearby Carson City, Nevada, ranked No. 1. Reno got that designation because 16.9 percent of its jobs disappeared and only 1.6 percent had been recovered by 2012.
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Flower find provides real-time insight into evolution
Science Daily
A scientist who discovered a new Scottish flower has made an unexpected second finding that provides unique insight into our understanding of evolution. The original find was made even more rare after discovering that the Mimulus peregrinus a hybrid plant, most of which are normally infertile. Instead, this one doubled the amount of DNA in its cells and evolved to form a new species in a process known as polyploidisation, the same mechanism by which wheat, cotton and tobacco originated.
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Bees are great at pollinating flowers — but so are vibrators
WIRED
In the media buzz about bee losses, a lot of proposals have been floated about how to replace natural pollinators, come the beepocalypse. Robotic bees seem like a fairly simple proposition; fly the robot around to flowers, collect pollen, transfer pollen, done. Just one problem: Some plants don’t give it up that easily.
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Watering tips for flowers and plants
Current in Fishers
With all the talk about the importance of adults “staying hydrated,” consider this: the average adult male is comprised of 65 percent water; most animals consist of about 75 percent water. But plants, on average, are 90 percent water. If you see shriveled or discolored leaves, limp stems or dropping petals, it’s a sure sign the plants in your yard aren’t getting enough water.
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BUSINESS UPDATE


Using Pinterest to promote local businesses and events
By Emma Fitzpatrick
While it's intuitive to build a local following on most social outlets, doing so on Pinterest is a bit more complex. After all, Pinterest is a place for dreaming, driven by keyword searches. Locality isn't at the forefront of the platform. But you certainly can use Pinterest to market and promote your local business or event. Learn five ways you can use Pinterest for local marketing.
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The hierarchy of marketing needs
Business 2 Community
“It was the best of times, it was the worst of times.” This saying made famous by Charles Dickens may one day describe the current state of marketing technology. We have more technology today than we’ve ever had. Scott Brinker’s now-famous Marketing Technology Landscape lists nearly 2,000 technologies aimed at assisting marketers in accelerating prospects through their buying process. Marketers are now faced with more products, more opportunities and — unfortunately — more risk as they shop for technology.
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3 new social updates and how to use them in your business
By Emma Fitzpatrick
Social networking seems to evolve faster than anything we've ever seen in the marketing world. Each time you log in, it seems like something — whether huge or minor — has changed. This week, we're here to help you pinpoint exactly what's different. Here are three ways Google+, Facebook and Instagram have changed in the last week, and how your business can make the most of each new trend.
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Why so many small businesses don't spend enough on marketing
The Huffington Post
Small businesses don't have as much revenue or capital as they'd like to have, so they're forced to make cuts and avoid investing in things they feel they don't need. And all too often, marketing and advertising dollars are the first to go. Why is this? There's a perception that marketing is nice, but unnecessary for a business.
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Marketing is changing — are you keeping up?
Direct Marketing News
“Everything is changing from a marketing standpoint,” Avanade CMO Stella Goulet said. “The fastest way to get to a mass B2B audience in the 1980s was the fax machine. Now, there are so many choices and so marketing is so complicated.” But the channel options aren't all that's changed. “Buyers have changed,” Goulet said, noting that in high-tech it's no longer just the IT professionals buying technology; there are more and more business buyers buying it, as well. “So, how do you speak to them?” she asked.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    6 ways to boost sales over Mother's Day weekend (Today's Garden Center)
Adding a touch of 'class' to garden center marketing (By Fred Berns)
18 new grasses to grow (Greenhouse Grower)
5 simple ways to give your marketing a boost (American Express OPEN Forum)
10 types of visual social media posts that get shared like crazy (Business 2 Community)

Don't be left behind. Click here to see what else you missed.
 



My Garden Center
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Content Editor, 469.420.2635  
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