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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    May 28, 2015


 


INDUSTRY NEWS

Urban gardening tips
The New York Times
Herbs, tomatoes, blueberries, nasturtiums and many other edibles can flourish in window boxes, pots, hanging baskets and recycled containers. The only limitation is our imagination and willingness to experiment. Remember: Every good gardener has killed many plants along the learning curve.
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For healthy plants, it's all about the soil
News Sentinel
Jane Ford writes: This week I planted all the plant life I have room for, and I am watching and waiting for the explosion to happen. Sounds ominous doesn’t it? Instead this type of explosion is very gratifying because almost overnight the plants will show new growth. One of the main reasons for this begins with the type of soil they are planted in, which is basic to any plant's health and well being. Since a great many of us are enthusiastically working in the garden right now, here are a few tips that should insure the health of our new and long-time plant friends.
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Summer forecast: Expect a range of extremes
Today's Garden Center
AccuWeather’s summer forecast is calling for a range of extreme weather conditions that, depending on where you live, could affect your store traffic, plant selection and summer activities. According to AccuWeather’s forecast, warmth and dryness will build in the West, worsening the historical drought conditions that have plagued California for four straight years. Meanwhile, the Gulf Coast will have an abundance of moisture, raising concerns for flooding at times.
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BUSINESS UPDATE


What matters more, the quality or size of your social media audience?
Entrepreneur
For some brands, massive social media numbers — whether their own or bloggers they are considering for campaigns — takes precedence over anything else. When it comes to followers and "likes," does quantity trump quality? Social media manager Jason Francis, of Social Media Samurai, says that "Quality trumps all."
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Google adding tweets to search results: How you can optimize this
By Emma Fitzpatrick
How often do you consider keywords when tweeting? Starting this week, you'll want to include many more keywords in tweets than you did before. Google and Twitter are teaming up. Now, tweets and Twitter accounts will be featured on Google search results. They're currently rolling the feature out on mobile browsers and through the Google app. The desktop version will be debuting soon. If you play your cards right, this new feature has the potential to boost your organic search traffic dramatically.
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6 steps for turning competitors into allies
MarketingProfs
In a time of ever-increasing competition and choice, the value of investing in smart partnerships is apparent. But what's not so apparent is that opportunities for collaboration are often hiding in plain sight — with your competitors. Although strategic alliances with competitors may initially seem risky, they can also offer unmatched rewards.
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5 things you need to know about marketing to teens
Forbes
Although teens can be obsessive, and marketers even more so, does that mean businesses have to be "customer obsessed" when marketing to teens? Merriam Webster defines obsession as “a persistent disturbing preoccupation with an often unreasonable idea or feeling.” Sounds rather unhealthy. A better way to phrase it is "customer oriented."
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How to use partnerships to accelerate your content marketing initiatives
Marketing Land
So, your organization has finally decided to invest in content marketing, and you’ve put a great deal of effort into getting your content marketing initiatives off the ground. You’re seeing great progress, but you’re wondering if there’s some way to kick it up a notch. One of the best ways to do this is by partnering with third parties for your content projects.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How millennials are shaping shopping trends (Today's Garden Center)
The kitchen garden goes high tech (The New York Times)
How to get (and keep) customers with an 8-second attention span (By Emma Fitzpatrick)
Colorful gardens are sown with these gadgets for growing (Detroit Free Press)
Behind the variety: Finding the 'supergeranium' (Green Profit)

Don't be left behind. Click here to see what else you missed.
 



My Garden Center
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Content Editor, 469.420.2635  
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