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June 3, 2020 |
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LGMA provides FREE Marketing Support for Exhibitors & Organizers Grow Your Business @ Events — Plan for Success & Stay Connected
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Trade Show News Network
There is no doubt that COVID-19 has wreaked havoc on the trade show industry globally, but in the past week or two, there have been several big steps forward to start meeting in person again.
Some shows, suppliers and associations have released health and safety plans on how they are going to look after attendees and exhibitors coming to their events or venues.
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PYMNTS.com
What will it take to bring consumers and product buyers out of their homes and onto the road as the economy reopens? The wholesale website Faire is betting they’ll “leave” their homes via its trade show platform.
The launch comes against a backdrop of the cancellation of trade shows and large-scale gatherings across the United States due to the COVID-19 pandemic. Faire said: “This has raised a common question for brands and retailers: How can we safely connect and continue doing business under this new set of risks?”
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Trade Show News Network
Has a cancelled or postponed trade show made you feel stuck and wondering when you’ll be able to pick up where you left off? You don’t have to wait until trade shows can resume to push toward the goals you had made prior to cancellations. Having a contingency plan can help keep you on track toward your trade show marketing goals, rather than letting your efforts fall stagnant.
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Greenhouse Grower
Since AmericanHort first announced Cultivate’20 would become a completely virtual event this year, long-time attendees of the conference, which normally takes place in Columbus, Ohio, in July, have likely been wondering how such a version of the event would look.
While specific details are still being developed, AmericanHort has announced a general overview of the event schedule.
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Cedar Valley Business Monthly via The Courier
One might not think a business which functions outdoors would have its day-to-day business affected by coronavirus concerns. Yet, several lawn and grounds care companies and tree services in the Cedar Valley region of Iowa are seeing differences, large and small, in the way they do business. “We’re doing more business over the phone or by email now,” said Ryan Bockes, co-owner of B&K Lawn Care in Cedar Falls. “Some people you try to do business through the door,” talking through the screen of a combination storm door.
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INFORUM
Do you live in a shady neighborhood, and aren’t sure how to cope? No, it doesn’t mean living in a sketchy part of town — it means being puzzled about what to plant because trees or buildings are casting shade.
Shade gardening is a popular trend, being viewed as an opportunity, not an obstacle. Instead of searching for shrubs and flowers that merely tolerate shade, we can select plant types that thrive, creating a cool, peaceful yard oasis.
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Forbes
It’s no doubt that traditional forms of marketing are no longer as effective as they used to be, and those who are seeing success by utilizing digital marketing may be missing out on key strategies that can accelerate growth further.
Every day, while scrolling on Instagram, TikTok, Facebook or other social media platforms, users are increasingly getting targeted with sponsored posts by advertisers. There are more image ads that are being shown every day largely due to the increase of businesses going online and in the number of new advertisers joining Facebook every year.
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By Lisa Mulcahy
During the pandemic, you're no doubt brainstorming ways to boost earnings as soon as possible. A fresh way to do it is by building the perfect pillar page. A pillar page is a lengthy explainer you use on your company website and across your platforms that will completely answer a question your audience has, using both text and graphics. According to data from Single Grain, a pillar page can help your SERP on Google if it's thorough enough in terms of its layout and content. Here's how to create the ideal pillar page.
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Business 2 Community
B2B tech marketing should help firms to get new clients. But if that’s the goal, how should it work? It’s a big question — but it’s important to get right, because leads are key to business growth. With that in mind, we’re putting our extensive B2B tech marketing background to work to answer it correctly. Admittedly, there’s a lot of noise out there that can get in the way of good results.
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