This message was sent to ##Email## To advertise in this publication please click here June 15, 2022 .TRADE SHOW NEWS New rules for attendee marketing TSNN Event marketing is on the rebound following a nearly complete shutdown during the pandemic and its aftermath of staffing shortages, resource gaps and budget cuts. The question for event marketing and operations leads is how to recover and grow revenue and attendee numbers with less. District Marketing and Bear Analytics recently hosted a webinar to discuss strategy and tactics for attendee acquisition gains. Here are some of our key tips and takeaways. READ MORE 5 tips to make business travel less expensive Programming Insider With the right approach, you can cut costs without negatively impacting the overall objective of the trip. READ MORE New Zealand's event industry trade show MEETINGS 2022 opens with record number of exhibitors Exhibition World Opened today, the event has exhibitors from 18 regions across 211 stands, and over 400 buyers. READ MORE .MARKETING How any small business can inflation-proof its marketing Inc. It started with creeping grocery store prices, but now inflation is everywhere we look. The latest Consumer Price Index confirmed what many of us suspected: Inflation may be slowing down, but it's not going anywhere for a while. For America's small businesses, inflation is another obstacle they must overcome. READ MORE What is email marketing? Forbes Email marketing sends promotions and branded content via email to help businesses boost sales, build relationships and stay top of mind with existing and potential customers. Even with social media and other digital platforms vying for user attention, email marketing is still relevant and very powerful. On average, email marketing delivers a return on investment (ROI) of $36 for every $1 spent, making it an extremely economical choice for small businesses as well. READ MORE How to get started with targeted email marketing for your small business Forbes Email marketing is not a secret superpower reserved for huge enterprises. Small businesses can also make use of targeted email marketing to grow, and it doesn't take long. To get started, create an email list of your customers, then customize it according to their past behavior. READ MORE .INDUSTRY NEWS This stunning garden uses playground equipment and copper tubes to water itself Fast Company Gardens, as anyone who’s blown a weekend tending an overgrown and weed-filled yard can attest, do not take care of themselves. At least not usually. A new project in Milan offers a vision of a garden that can water and light itself, all by harvesting the energy of the people who come to visit. READ MORE How to get rid of slugs in your garden Lifehacker If you live in an area with slugs, you know they can be a major garden nuisance. Nothing can ruin your elaborate gardening plans like seeing the remains of your tender seedlings eaten through down to the nibs. Unfortunately, slugs are notoriously hard to control without using pesticides that are damaging to other helpful creatures like bees or causing danger to pets and kids. READ MORE Gardening 101: Summer plants you can grow in the shade CBS News Here in the heat of the North Texas summer it's time to find some shade, so let's talk about what can grow there. If I had to guess, I would say any question that revolves around, "What can I grow in the shade here?" accounts for about 10% to 15% of ALL questions I get. It is a problem often seen around the base of large trees in front yards across North Texas where the grass just can't quite make it. READ MORE   My Garden Center Connect with LGMA Hailey Golden, Director of Publishing, MultiView, 469-420-2630 | Download media kit Lawn & Garden Marketing Association Contact Us Click here to unsubscribe.  Learn how to add us to your safe sender list so our emails get to your inbox. ADVERTISE SUBSCRIBE PAST ISSUES   7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063