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June 24, 2020

TRADE SHOW NEWS

You'll attend your next trade show from your living room: Here's why that's great Forbes Your business relies on trade shows to connect with new customers or find new products—but now shows are canceled because of stay-at-home orders. A new kind of trade show, the virtual trade show, is taking its place. Here’s how to make the most of them and boost your sales. READ MORE

China moves vast trade fair online, but few buyers follow The Associated Press via WDIV-TV Standing in front of shelves laden with colorful backpacks, a saleswoman promoted bags on the Canton Trade Fair’s website without knowing whether anyone was watching as the world’s biggest sales event opened in cyberspace to avoid the coronavirus pandemic. The twice-a-year fair usually draws more than 180,000 foreign buyers and 60,000 Chinese vendors to the southern city of Guangzhou. But with most foreign visitors barred from China, the event has transformed itself into an e-commerce platform with mini-shopping channels for nearly 8,000 vendors. READ MORE

Trade show SPI takes to the outdoors with new October dates PV Tech Solar Power International, the U.S.’ largest solar and energy storage exhibition, has been rearranged for Oct. 21-22 amidst the ongoing COVID-19 pandemic. And the trade show will have a more "Al Fresco" feel than before, with the event now taking place in the Bronze Lot car park of the Las Vegas Convention Center. Organizers Solar Power Events announced the change in dates and venue earlier this week, inviting attendees to a “unique experience… under the open skies of Nevada”. The entire exhibition will now take place outside, with indoor events largely curtailed in a bid to stem the transition of the novel coronavirus. READ MORE

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INDUSTRY NEWS

New and rescheduled international horticulture events focus on future opportunities Greenhouse Grower Growers, breeders, retailers, manufacturers, and associations are invited to participate in “Recovery from Crisis – the future for Ornamentals,” a global online conference for the ornamental horticulture industry. The show is organized by the International Association of Horticultural Producers (AIPH) in association with FloraCulture International (FCI). Supporting partners include CIOPORA, Florint, and FleuroSelect. READ MORE

Container gardening a thriving alternative to planting in harsh desert soil Las Vegas Review-Journal Searing summer heat. Minuscule annual rainfall. Nearly nonexistent humidity. Arid soil that’s more like cement than dirt in many places. No wonder that even the most experienced local gardeners compare Southern Nevada to Mars when it comes to inhospitable places for plants. “When the NASA rover beamed back the first images of Mars’ surface, a friend of mine joked that it looked like her backyard,” said M.L. Robinson, who’s lived in the Las Vegas valley for 20 years. READ MORE

How smart sensors can help you better manage nitrogen content Greenhouse Grower Plant nitrogen (N) content can affect the growth and quality of floriculture crops. The deficiency of N causes leaf yellowing and stunted growth. In many floriculture crop species, leaf yellowing is usually seen in the older leaves. However, this may not be the case in all species. Excess N levels result in undesirable shoot growth and increased susceptibility to insect pests. READ MORE

MARKETING

MULTIBRIEFS EXCLUSIVE How split testing can give a big boost to your digital marketing strategy By Lisa Mulcahy As a digital media marketer helping your brand emerge from the COVID-19 pandemic, you know that taking stock of where your ad planning stands is critical. A new report finds that 73% of all businesses surveyed are working on strategic planning. One powerfully effective way to evaluate your brand's strategy is with split testing. READ MORE

What makes a good marketing manager? San Antonio Express-News Many marketing professionals aspire to become excellent marketing managers who can direct entire teams toward commercial and creative success. Despite the allure of becoming a marketing manager, however, it’s an immensely difficult position to master. Many marketing specialists do quite well when producing content or conducting research but lack the skills and experience needed to be good marketing managers. Business owners and marketing gurus are thus left grappling with the question of what makes a good marketing manager so great, and how to avoid making mistakes that stymie the whole team’s progress. READ MORE

13 great tips for using visual content in marketing Forbes Marketing pros can tell you that using visual elements in marketing requires an understanding of balance. Too much imagery makes a design look busy, yet too much use of white space leaves the content lacking in some critical way. The happy balance draws the reader's eyes to the relevant images while simultaneously communicating a message. Other elements can help to direct the reader to the right place to look. When it all comes together, it can turn a mediocre piece of content into something spectacular. READ MORE

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