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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    June 25, 2015


 


INDUSTRY NEWS

Garden out of control? Simplify
The Associated Press via Ellwood City Ledger
Too many plants, too little time? A lot of unnecessary effort can be weeded out with some time and energy-saving shortcuts, from plant selection to better tools. "I realized one day that I was becoming a slave to my plants," said Kerry Ann Mendez of Kennebunk, Maine, author of "The Right-Size Flower Garden." "I was working harder for them than they were working for me. So I re-evaluated and started being more responsible about the plants I was putting into my garden."
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Sun or shade, flowers or foliage: Perennials have endless potential
The Columbus Dispatch
This is the month when flower gardens are an explosion of colors, shapes, textures, fragrances — a party for your senses. Fittingly, June also is “Perennial Gardening Month,” as declared by the Perennial Plant Association. Unlike annual flowers — such as marigolds and petunias, which complete their life cycle in one season and die in fall — perennials go dormant during winter and come back to life in spring.
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Selling the outdoors should be in our nature
Today's Garden Center
Ian Baldwin writes: Being one of those nature nerdy lads, I always paid attention to people who raised awareness before it became mainstream. Rachel Carson was an early influencer and like many people in the garden business, I grew up in the outdoors. The garden retail community embraces nature in gardening. But our industry seems way behind the ball in its sensitivity about the wider garden around us, outside of manicured lawns and perennial beds.
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3 projects to DIY and 3 to leave to the pros
U.S. News & World Report
Nearly one-third of Americans are planning a home renovation this year, according to a Liberty Mutual Insurance survey of 2,000 adults. Of those, 7 in 10 plan to do at least some of the work themselves. DIYing it can be a great way to save money, but you have to be careful with the projects you choose to tackle on your own.
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Perennial container combos and new intros shine at 2015 Darwin Perennials Day
Greenhouse Grower
The 2015 Darwin Perennials Day may have kicked off with a heavy dose of rain, but that didn’t faze more than 300 perennial fans who stopped by to pore over the latest introductions from Darwin Perennials and Kieft Seed and chat with top perennial suppliers. Attendees had plenty of opportunities to ask questions, network and take advantage of educational opportunities and the expertise of Ball Horticultural Co. staff during the day as they visited various information stations located throughout the trial gardens.
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BUSINESS UPDATE


Infographic: How to acquire customers without a marketing budget
Entrepreneur
The old adage “you have to spend money to make money” doesn’t always apply to marketing. If you have a product that people want, you don’t need a $100,000 marketing budget to acquire customers. There are ways to acquire them without spending a penny. Today’s infographic shows you how to do just that. It applies to both startups and established companies.
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What everyone else is doing in marketing and what you should do differently
The Huffington Post
Trying to establish your brand as the leader among competitors can be daunting and dispiriting. Sure, you employ all the marketing tactics shared by other successful companies but is that enough to make you the innovator, the brand other brands come to for advice?
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This is how you turn your blog posts into killer sales tools
Inc.
You've heard it on this site and pretty much everywhere else — content is vital to success in today's marketplace. So you spend a lot of your time writing blog posts and creating videos, or you pay someone else to do it. And you wonder, is it worth the investment? What are the chances that your carefully crafted content will actually result in sales?
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Infographic reveals top social media marketing mistakes
Mobile Marketing Watch
Social media platforms may have emerged as some of the hottest and most effective tools for marketing in the digital age, but not all practices are good ones worthy of emulation. In fact, there are several social media marketing mistakes that continue to be made even though battle-tested veterans in this field have already learned better.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How to turn a one-time buyer into a lifetime buyer (By Benoit Gruber)
24 shortcuts only top salespeople know (Inc.)
How to landscape with pavers that are low on water, high on appeal (Los Angeles Times)
Tech habits: 5 trends marketers should know (Business 2 Community)
The art of making customers happy on social media (Entrepreneur)

Don't be left behind. Click here to see what else you missed.
 



My Garden Center
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Content Editor, 469.420.2635  
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