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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    July 02, 2015


 


INDUSTRY NEWS

Blog spurs debate on what matters in marketing nature
Today's Garden Center
Industry consultant Ian Baldwin wrote recently about the need to emphasize nature more in garden retail. He pointed out that most garden retailers would prefer to go backpacking or kayaking before going to a movie, yet that passion for nature rarely translates in their customers’ shopping experience. His comments stirred a vigorous debate about organic vs. local and how butterflies and wildlife marketing are working at the ground level.
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The horticulturist and the decorator
Greenhouse Grower
Once upon a time, there was a well-known horticulturist named Adam who thought he knew what was best when choosing and designing plants for his house. When it was time to plant his window boxes, Adam’s wife deferred to his experience and simply said, “I want them full and colorful.” “No worries,” Adam said.
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The July to-do list for gardeners
North County Outlook
By July most of us have finished our annual plantings and it is time to maintain what we have and do a little editing and tweaking. It is perfectly fine to continue to plant and I highly recommend doing just that for extending color into the fall season and for establishing new shrubs and trees. Here's a list of chores for this month.
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Weed management a time-consuming exercise
The Daily Journal
To an onlooker, gardening can be confusing. It appears that we gardeners spend a good portion of our time working to stimulate plant growth and almost as much energy controlling the growth that plants make. What is going on? Actually controlling plant development and stimulating healthy growth are two aspects of gardening with the same end in view — happy plants and satisfied gardeners.
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Pots make more out of less
Canyon News
With conservation of water being so important right now, annuals are not a priority. Many of us are trying to use as little water as possible, and only to keep the more significant trees, shrubbery and perennials alive until winter. Lawn and annuals are usually the first to succumb, mainly because they use more water than anything else.
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BUSINESS UPDATE


The good, the bad, and the (not so) ugly of social media
Direct Marketing News
Audiences use social to connect with brands, what they expect from companies, and how brands can improve their interactions with shoppers. The Northridge Group study features survey answers from more than 1,000 consumers in the United States. Through this report, “The State of Customer Service Experience in 2015,” analysts attempt to provide a roadmap for how companies can turn social media into the linchpin that holds the entire customer experience together. Below are some of the more poignant points from the survey.
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Instagram steals social spotlight: 3 ways to make your business shine
By Emma Fitzpatrick
If you've been on Instagram lately, then you may have already spotted a couple changes. The Instagram site now has much larger pictures and closely mirrors the layout of its app. Speaking of which, the "Explore" section of the app has a different format. Now, trending places and hashtags are prominently displayed and updated in real-time. Here, you can search for top trends, places, tags and users all at once. Granted, these changes seem small, but their end goal is not.
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Is anyone really reading your content? 5 ways to make sure they do
Business 2 Community
You’ve spent time, energy and money to create some of the best content the Internet has ever seen, but there is one major problem — no one is reading it. Or, at least, it doesn’t seem like they are. You have views, but you notice people don’t stay very long and you aren’t seeing any comments or interaction. Why aren’t people reading and interacting? What can you do to keep them reading?
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Why aren't you personalizing your marketing?
By Peter Moloney
Are your marketing programs really delivering the most relevant, personalized message to each individual customer? If not, why not? I'm not talking about inserting the customer's name in the marketing content. I'm not talking about delivering customized messages to different segments or groups of customers. I'm talking about putting the right offer in front of every "individual" customer at the right time — the one most likely to get them to buy now. Is there a more important objective for marketing than that?
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5 ways to use location-based marketing right now
MarketingProfs
Location data is everywhere. It's embedded in the photos we share, the GPS-enabled apps we use, and the online transactions we make. And, today, users are more willing than ever to share location data with brands in exchange for more personalized content and tailored promotions. That's really the idea and the promise of location-based marketing — using location data to boost engagement, offer more personalized experiences, and build loyalty with users.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Infographic: How to acquire customers without a marketing budget (Entrepreneur)
What everyone else is doing in marketing and what you should do differently (The Huffington Post)
3 projects to DIY and 3 to leave to the pros (U.S. News & World Report)
Garden out of control? Simplify (The Associated Press via Ellwood City Ledger)
Infographic reveals top social media marketing mistakes (Mobile Marketing Watch)

Don't be left behind. Click here to see what else you missed.
 



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Colby Horton, Vice President of Publishing, 469.420.2601
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