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July 8, 2020

TRADE SHOW NEWS

4 virtual trade show booth strategies to use Event Marketer When COVID-19 first started wreaking havoc on the event industry, trade shows were among the biggest casualties. Exhibitors across the globe found themselves stranded with all kinds of content and engagements, and nowhere to utilize them, and no solution to collect leads. But many teams quickly pivoted, opting to present their offerings the only way they could — digitally. And so the virtual trade show booth trend took hold, yielding promising results. Here, we present four examples of virtual booth experiences that offer tricks of the (digital) trade. READ MORE

How to price your organization's virtual event MemberClicks If you’ve hosted or are planning to host a virtual event in 2020 (or beyond), let me ask you...did you charge or are you planning on charging for attendance? Many organizations are reluctant because virtual events lack several of the components in-person events offer (face-to-face networking being a primary one). But here’s the thing: While your virtual event might be different than your in-person event, that’s not to say it’s any less valuable. READ MORE

Virtual and hybrid meetings: Bridging the gap and driving connection Associations Now While association meeting planners have long-been creating “virtual” or “hybrid” events, these terms might have once seemed jargon-y or even foreign to the casual attendee. But when the coronavirus pandemic changed the landscape of traditional face-to-face events, the general public suddenly understood the notion of both types of events as practical ways to connect, communicate — and keep doing business — even amid the most challenging of circumstances. READ MORE

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INDUSTRY NEWS

10 ways the horticulture industry can turn COVID-19 challenges into drivers for change Greenhouse Grower The closing session of the United Fresh Live virtual conference in June brought together industry leaders from across the fresh produce market for a deep discussion on how the food supply chain, of which greenhouse vegetable growers play a key role, has responded to the coronavirus pandemic in a collaborative way. READ MORE

7 summer reads to inspire gardeners The Oregonian Summertime, and the reading is easy, no one ever wrote, even if it is true. And it’s especially true if you’re into gardening, because there’s no way better to relax after a day spent enjoying the sunshine in your garden then with a tall, cool drink of your choice and a book about — yes — gardening. READ MORE

Rose rosette can devastate your garden Odessa American Rose rosette is a devastating virus once it reaches your rose garden. There is no “cure” or treatments on the market besides pulling out infected shrubs. It is important to know what to look out for to ensure that you do not devastate your rose garden by further spreading this plant disease. READ MORE

MARKETING

MULTIBRIEFS EXCLUSIVE In-app messaging: A great strategy to boost business during the age of COVID-19 By Lisa Mulcahy As a marketer, you want to provide your customers and clients ease and agility when it comes to purchasing products and services from your brand during the COVID-19 crisis. In-app messaging is an ideal tool to help you achieve this. READ MORE

How to future-proof your brand with community marketing Forbes Today’s current events are forcing companies of all shapes and sizes to reevaluate their marketing strategies and find new ways to connect with consumers in order to stay relevant. Influencers have been at the forefront of marketing and the direct link between brands and their target audiences. But as the world around us is evolving, so has the sphere of influence. People aren’t just buying products because they saw an ad on Instagram. READ MORE

Ads for purpose, product topped Q2's most empowering ranking Marketing Dive Ads that focused on purpose or product marketing generated mostly positive emotional responses with consumers during Q2, as the pandemic kicked into full force in the U.S.Frito-Lay's "It's About People" ad has no voiceover and instead uses text, music and images to convey its message that people need brands to take real action instead of telling them how they should feel. READ MORE

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