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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    July 16, 2015


 


INDUSTRY NEWS

State of the industry 2015: Younger shoppers are a growing force
Today's Garden Center
David Christakes, co-owner of Illinois-based Alsip Nursery, along with this brother Richard, and long-time industry consultant Sid Raisch each have a vested interest in the future of the independent garden center industry. The two of them recently talked with Today’s Garden Center Senior Editor Brian Sparks about the issues that most concern them, and where the industry may be headed in the coming years.
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In the garden, it's time to tend your perennials
Philadelphia Inquirer
Sally McCabe writes: Although they love the heat and water of tropical storms, they don't particularly love heavy downpours and high winds. Stake perennials and tall annuals to keep them from getting beaten down. But be careful what you use: I once grabbed some trimmed privet branches to support the lilies, and every blessed one of them rooted. You can also buy green florist sticks or some of those fancy metal hoops that hold things up without being obvious — like a good sports bra.
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New products featured at Cultivate'15
Greenhouse Grower
A multitude of new products were on display at Cultivate’15, held in Columbus, Ohio. Attendees were given a first-hand look at new plant introductions coming to market, as well as innovative hardgoods, technology and equipment. One of the new options for varieties featured at Cultivate’15 was Sporticulture, winner of the 2015 Fresh Ideas Award. Sporticulture offers access to major sports leagues’ licensed products and packing. Team logos can appear on containers and tags, allowing growers and retailers to benefit from the loyalty customers have for their favorite team.
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Archangel angelonia: An angel in the garden
Grower Talks
Gardening in summer provides a great opportunity to explore new varieties that one would normally not be exposed to during the spring rush of planting. Heat and humidity often bring stress to many annuals that wither away during the warmer months. However, there are a handful of plants that not only survive, but will actually thrive through the dog days of summer.
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BUSINESS UPDATE


What the convergence of customer service and marketing means for business
Inc.
If you have an underwhelming experience at a hotel or restaurant, you probably don't call up a customer service rep to air your grievance. Instead, you post a review on TripAdvisor or Yelp. And just like that, your gripe is public. This is the new customer service challenge. Complaints no longer automatically fall under the jurisdiction of traditional customer service reps.
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How to market to Pinterest's newest users — men
By Emma Fitzpatrick
Pinterest used to be the primary social network for women looking to plan their weddings, find new recipes and attempt ambitious DIY projects. However, Pinterest's user base is slowly beginning to diversify. According to the latest Pew Research, men are the fastest-growing demographic on Pinterest. Capitalize on this early trend before your competitors do. Discover how men use the platform differently than women and three simple ways to market to men on Pinterest.
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Invite your friends: 3 best practices for a successful referral program
MarketingProfs
In a world teeming with social media and digital marketing campaigns, a friend's recommendation can go a long way: 27 percent of digital marketers report that more than 50 percent of new customers are obtained through referral marketing efforts, according to a Gigaom study. To break through the media clutter and convert consumers, getting a "boost" from their current followers is a surefire way for brands to successfully expand their reach and deepen engagement.
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5 innovative ideas for engaging your fickle audience
Entrepreneur
As a marketer, it’s easy to fall into a creative slump from time to time and just go with the status quo. But in this day and age, current trends dictate what gets seen, talked about, and shared. Only the newest, most creative approaches to marketing prevail. Take a look at these fresh ideas for implementing innovative marketing techniques into your company’s strategy.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Blog spurs debate on what matters in marketing nature (Today's Garden Center)
The July to-do list for gardeners (North County Outlook)
The horticulturist and the decorator (Greenhouse Grower)
Weed management a time-consuming exercise (The Daily Journal)
Pots make more out of less (Canyon News)

Don't be left behind. Click here to see what else you missed.
 



My Garden Center
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Content Editor, 469.420.2635  
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