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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    July 23, 2015


 


INDUSTRY NEWS

6 mosquito repellent plants to keep pests away
TIME
Summer means it’s time to fire up the grill and invite friends over for a barbecue, but it seems like unexpected guests always crash the party. No, not your in-laws — we’re talking about pesky bugs. There are ways to keep mosquitoes and other insects away besides drowning yourself in bug spray. For a more green approach, try installing some of these insect-repelling plants around your yard.
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Edible landscaping: Ornamental plants you can eat
Zillow Blog
Have you ever wanted to grow your own kale, cook with fresh herbs or pick your own berries? You don’t have to sacrifice your neatly maintained landscaping to grow your own food. And with a little finesse you can even make the edibles in your front yard attractive enough to fool your HOA. Growing your own food is worthwhile for many reasons. Apart from the obvious benefit of getting food out of the deal, you’re also getting a much tastier tomato than you’d find in the produce aisle.
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The butterfly effect: Insect's wings key to azalea pollination
Greenhouse Grower
A researcher from North Carolina State University has found that in the case of the flame azalea, all pollinators are not created equal. In fact, due to the flower’s unique reproductive structure, butterflies — and specifically, their wings — are the key to pollination. The flame azalea is commonly found in the Appalachian Mountains, ranging from as far north as New York to Georgia in the south.
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Take advantage of trending categories
Today's Garden Center
Steve Bailey writes: I’m smiling. When the numbers work right for garden centers, as they are this year, I grin from ear to ear. And I have a big smile right now. By the Garden Center Group’s latest measurement, year-to-date revenues are up 8 percent, with some garden centers experiencing double-digit increases. Top-line increases should equate to bottom-line increases if managed correctly. The key word here is “should.”
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BUSINESS UPDATE


10 budget-friendly local marketing ideas for small business
Business 2 Community
One tremendous advantage small, local businesses have over chains and e-commerce sites is their distinctive individuality. There is nothing nameless or faceless about your local business — at least as long as you’re marketing smartly within your community. Locally-focused businesses have more options than ever to reach out to people in friendly, personal ways using online, traditional and in-person promotional techniques.
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Brand yourself — or others will do it for you
By Hank Boyer
Try this right now: Open up a Web browser and Google your name. Finished? What appears about you is what customers, employers, recruiters and prospects will see. It's your brand. Recruiters and employers are discovering people on social media they'd like to employ, while prospects and customers are discovering people on social media who can solve their problems. So, based on what appears, are you a credible brand that inspires trust?
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How to increase your sales using Instagram
Inc.
Social media has evolved into a treasure trove for marketers who know how to harvest fans and customers on Facebook, Instagram, Pinterest and the like. But actually translating your social media campaigns into increased sales takes finesse and know-how. Apu Gupta, CEO of Curalate, a visual marketing platform that helps 650 brands transform images into sales, has some ideas on how to market to different segments of consumers on Instagram. Here's his advice.
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Engaging empowered customers
Sales & Marketing Management
Today there is a phenomenon known as the “Google” effect. That is — technology advances are producing a society where people expect all their technology interactions to be as accurate, fast and reliable as Google. At the same time, consumers are more empowered than ever before, with the ability to research product reviews in milliseconds and competitors just a click away.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    State of the industry 2015: Younger shoppers are a growing force (Today's Garden Center)
Archangel angelonia: An angel in the garden (Grower Talks)
How to market to Pinterest's newest users — men (By Emma Fitzpatrick)
5 innovative ideas for engaging your fickle audience (Entrepreneur)
What the convergence of customer service and marketing means for business (Inc.)

Don't be left behind. Click here to see what else you missed.
 



My Garden Center
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Content Editor, 469.420.2635  
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