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July 29, 2020

TRADE SHOW NEWS

3 things virtual meetings offer that in-person ones don't Harvard Business Review Doing business on Zoom, WebEx, Teams and the like presents many challenges: the inability to read body language, video call fatigue, reduced participation of introverted team members, technical glitches, and so on. But what’s been overlooked is that these virtual platforms also give managers an extraordinary set of “superpowers”: the ability to do things in meetings that were either unthinkable or enormously challenging in the old days of conference tables and flip charts. READ MORE

How 13 trade show professionals are following their passions during the pandemic Trade Show News Network When Jeff Fugate’s lost his decade-long position as senior vice president of sales and marketing for Experient due to the pandemic, it could have sent him into a tailspin. But instead of wallowing, Fugate used this life change to channel his passion into something he’d always wanted to do. As of July, he’s the owner of Empty Bowl Queso, a new company purveying New Mexico hatch green chile pepper cheese dip with the world (or at least, the Washington, D.C. area — for now). READ MORE

LinkedIn provides more tips for virtual events in new guide book Social Media Today LinkedIn has published a new guide on how to use its LinkedIn Live and Events tools to facilitate virtual events, catering to the growing demand for such tools, with in-person meetings looking set to remain off the cards for some time yet. This is actually the second events guide that LinkedIn has published in the last two months. READ MORE

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INDUSTRY NEWS

Start now for best results in fall gardening in warmer regions The Eagle Late July and early August mean fall gardening season is here. I know it is difficult to believe that cooler weather is coming as we sit here watching the sun and heat scorching our spring gardens while perspiring in the shade. It is also difficult to consider subjecting tender seeds and transplants to such inhospitable conditions. Yet fall will come, and if we want to have a fall garden, now is the time to begin. READ MORE

The best high-tech gardening tools Digital Trends Gardening can be fun, but it can also be a grueling, time-consuming process to keep your plant life, herbs, vegetables, and flowers in your garden in pristine condition and flourishing.There are plenty of high-tech gardening tools that can help make gardening easier for both pro gardeners and novices, by simplifying or automating tasks or even keeping an eye out for critters. We’ve rounded up some of the best high-tech gardening tools on the market in 2020. READ MORE

Why it's time to start using artificial intelligence in your greenhouse Greenhouse Grower With today’s automated climate-control systems, managing the greenhouse environment and its systems has never been easier. The management of all equipment under one system, including heating, venting, and irrigation, provides optimal efficiency and precision in terms of systems management and data collection. READ MORE

MARKETING

To crack the influencer marketing code, brands need to give up control Marketing Brew By any metric, influencer marketing is exploding. Four out of five marketers said they would engage the channel in 2020; budgets have increased 50% year over year and Google search volume for the term skyrocketed 1,500% over the past three years. Consumer attention is shifting and brands are shifting with it. But brands apply the wrong mindset. Marketers want the control of an Instagram ad with the authenticity of influencer marketing. This is an oxymoron, and the result is just another #ad clogging people’s feeds. READ MORE

Marketing your business in the midst of COVID-19: 5 tips to stay afloat Forbes If you’re like many business owners out there, the coronavirus pandemic has rocked your world. According to a SHRM study, 62% of small businesses say they have experienced a decrease in revenue since the start of COVID-19. To deal with this change in cash flow, you may find yourself having to change up other processes for the time being, such as your marketing strategies. READ MORE

MULTIBRIEFS EXCLUSIVE Study: A look at how consumers are making real-time purchase decisions during the pandemic By Lisa Mulcahy As a marketer, you understand that many factors go into the way families decide to purchase a product or not. Before COVID-19, consumers had ample opportunity to plan ahead for a large purchase. Now? Changing conditions regarding employment, lockdowns, and budgeting stringently mean millions of consumers must make many buying decisions on a day-to-day basis. Fascinating new research can help you gain insights into purchasing behaviors during the pandemic. READ MORE

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