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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    September 11, 2014


 

Welcome to LGMA's My Garden Center
Lawn & Garden Marketing Association
The Lawn & Garden Marketing Association is pleased to announce a new informational product, My Garden Center. Beginning Sept. 11, this free, opt-out email resource will provide comprehensive weekly news briefings of the week's top stories for professionals in our industry.

My Garden Center will increase your member value by keeping you informed through clips from an expansive list of sources compiled by LGMA's partner in this effort, MultiBriefs. Plus, it can be easily read in your office, home or via your mobile phone or PDA.
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INDUSTRY NEWS


How caffeine evolved to help plants survive and help people wake up
The New York Times
Every second, people around the world drink more than 26,000 cups of coffee. And while some of them may care only about the taste, most use it as a way to deliver caffeine into their bloodstream. Caffeine is the most widely consumed psychoactive substance in the world. Despite our huge appetite for caffeine, however, scientists know little about how and why plants make it.
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For some, early action equals breakeven or better for 2014 crops
AgWeb
It may seem like the sky has fallen for corn and soybean prices, yet a growing chorus of producers is finding a silver lining. Many of these farmers have presold part of their expected big crops — which helps — but it’s not all about marketing. Producers also are aided with crop insurance revenue protection, and expected farm program payments, although the latter won’t probably arrive for about a year for the 2014 crop. One more glass-half-full point: For many, breakeven costs for 2014 are falling, courtesy of record yields that producers expect to soon see on their combine monitors.
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Life under the tracks
Garden Center Magazine
New Yorkers have always had to be creative with space. Dimitri Gatanas’ family once operated their garden center atop a building in Manhattan in the 60s. After several moves and financial struggles over the years, Gatanas has since taken the business underneath the train tracks of the Metro North railroad in Harlem, a place owned by New York City that has no running water or electricity. Though that will change soon.
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The spooky way plants convince other plants to let themselves get killed
Modern Farmer
In recent years, we’ve learned more and more about the ways plants communicate — Quanta Magazine's story “The Secret Language of Plants” is a good starting point — and new research from a Virginia Tech scientist gives us some insight into plant communication that could be, down the road, of great help to farmers. It’s also a little bit gruesome, at least as far as plants talking to each other goes: It’s all about how parasitic plants talk to their hosts.
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Agriculture Secretary Tom Vilsack provides 6-month update on farm bill implementation progress
McPherson Sentinel
Agriculture Secretary Tom Vilsack announced continued progress on implementing the Agricultural Act of 2014, which President Barack Obama signed into law nearly six months ago on Feb. 7. The 2014 farm bill reforms agricultural policy, reduces the deficit, and helps grow America’s economy. "I am pleased to report that we have made tremendous progress in the first six months since the farm bill was signed,” Vilsack said.
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Trialing and tribulations
Greenhouse Management
Plant trialing is not a uniform process. It manifests in a multitude of ways across regions and even municipal lines, altering itself to test the climate and condition of the land. It can change with the temperamental winds, the gale force gusts that carry with them plunges in typical summer temperature, or the cotton-mouthed stretches that labor on without rain. Whole rows of crops can be consumed by ravaging pests or mildew diseases. Plant trialing is not homogenous and it is never boring. To manage plant trials is to change processes with the seasons.
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Exploring the senses: The power of touch
Green Profit
Online retail is a growing beast, but it has its limitations, and one of them is appealing to the sense of touch. No matter how great an image is on screen, it isn’t the same as a customer reaching out and touching it. There’s scientific evidence to show that consumers, particularly ones classified as “need for touch” are more persuaded by a product if they’re allowed to touch it.
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California Senate defers action on neonicotinoids until 2020
Greenhouse Grower
The California Senate voted 35 to 1 on Aug. 21, to delay a requirement for action on neonicotinoid pesticides until 2020. Bill 1789 states that honey bees are vital to the pollination of many of California’s crops, which are crucial to our national food system and essential to the economy of the state.
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BUSINESS UPDATE


3 powerful new ways your business can use social media
By Emma Fitzpatrick
The longer social media thrives, the bigger the role it will play in companies. Today, 81 percent of businesses both small and large are using social media. Out of those, 94 percent use it to communicate marketing messages. But this year social media should be more than just an outlet for your business's marketing messages. Read on to learn three new ways your business can use social media.
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8 types of content you'll need for a successful marketing strategy
The Huffington Post
Content marketing gets a lot of buzz these days, and for good reason. It only costs time to create, it sticks around forever, it helps your search engine rankings, it improves your visibility, it reinforces your brand, and it encourages people to buy from you — all in one package. That being said, certain types of content work and certain types do not. Be sure you're using these eight types of content in your strategy.
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What does it take to win back a customer?
FoxBusiness
It can happen to any business of any size: A customer isn't happy with your product or service and decides to express his or her displeasure, and once this happens, it's pretty tough to win that customer back. "It's a real challenge to earn back trust and loyalty where a disappointed customer is concerned," said Danny Rippon, chief solutions officer at customer engagement solutions provider Thunderhead.com.
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10 mailing solutions for small businesses
BusinessNewsDaily
From sending out fliers, coupons and invoices to shipping out packages and products, small businesses have a lot of mailing needs. Rather than spending all of their time running to and from the post office, however, many small businesses use their own mailing equipment.
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My Garden Center
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Content Editor, 469.420.2635  
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