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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    September 18, 2014


 


INDUSTRY NEWS

Blow your horn, toot your flute and watch your sales soar
By Fred Berns
If you're not getting clients you want — and the income you need — it's not your competitors' fault. It's yours. If you're like many industry pros, you don't do a good enough job of telling others how good you are. You're your own best-kept secret. The most financially successful horticulture professionals today don't necessarily have the best credentials. They're not necessarily the ones with the most experience, affiliations or degrees. The most financially successful industry professionals are the ones who are the best personal promoters. Maybe that's not right or fair, but it's fact.
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Customer service tip: The '10-foot rule'
Garden Center Magazine
As a business leader, you've likely read up on how to make your store more profitable, efficient and well-known. In all of your studies have you ever come across the "10-foot rule" in regards to your employees? The "10-foot rule" applies to each and every person that is employed at a company, whether they are sales staff or not. If employees come within ten feet of a customer, it's essential that they smile and greet them.
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Global importance of pollinators underestimated
Phys.org
Declines in populations of pollinators, such as bees and wasps, may be a key threat to nutrition in some of the most poorly fed parts of the globe, according to new research. A major study, published in the Proceedings of the Royal Society B and co-authored by a University of Leeds academic, looked at the importance of pollinators to 115 of the most common food crops worldwide and the importance of those crops in delivering vital nutrients to vulnerable populations.
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Harvest 2014: Rewarding, but challenging
The Crop Site
Drought persists in some areas, but ideal weather elsewhere has our fields brimming with life and ripe for harvest. The farm prices forecast, on the other hand, is less sunny, writes Bob Stallman, president of American Farm Bureau. The bountiful harvest is putting pressure on crop prices: USDA projects mid-point pricing of $3.50 per bushel for corn and $10 per bushel for soybeans.
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Mixing it up: Enhance your growing results
Greenhouse Management
Growers are continually looking for the holy grail of soilless potting mixes. Such a mix would be economical, easy to handle, porous but able to retain the right amount of moisture, hold nutrients, and of course, improve crop performance and yield. Wishful thinkers would also look for a mix that would contribute to disease and pest control and resistance.
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Reducing pesticides and boosting harvests
Phys.org
Scientists in Italy are experimenting with sound vibrations to replace pesticides. Adapting different eco-friendly methods they are able to boost harvests and open up a new chapter in sustainable farming. Scientists in Northern Italy are experimenting with unusual and totally eco-friendly sound and odor devices to fight off insects from their cultivated fields.
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Questions on new farm programs answered
Agri-View
Between everything else they have to do this time of year, farmers need to be deciphering the new farm program choices. The new farm bill gives producers a one-time chance to elect a crop program through the 2018 crop year. Though the Farm Service Agency has not released sign-up dates, sign-up probably will start later this fall or winter and will not end until sometime next year.
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18.3B bushels of corn, soybeans — where to put it all?
AGFAX.com
Bloomberg writers Shruti Date Singh and Jeff Wilson reported the record U.S. corn and soybean harvest this year has farmers wondering where they’re going to put it all. “The anticipated 18.3 billion bushels of the two commodities is sure to overwhelm farmers’ storage silos capable of holding only 13 billion bushels, the U.S. Agriculture Department estimates.
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The meteor that wiped out the dinosaurs changed earth's plant life, too
Newsweek
The meteor that hit the Earth millions of years ago and is believed to have caused the dinosaurs’ extinction also led to a major recomposition of forests and completely shifted the landscape of plants, a new study revealed. Sixty-six million years ago, forests were made up largely of slow-growing, evergreen plants, such as oak, holly and cycads.
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BUSINESS UPDATE


Infographic: This type of content gets the best marketing results
Entrepreneur
Only 27 percent of marketers effectively measure content marketing, an infographic from Captora says. But if more marketers would start, they would like what they'd find. The infographic explains why organizations should use content marketing, what type of content has the best return on investment, the metrics organizations should track and more.
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Proactive management: A formula for success
By Harry J. Friedman
"Sales are down from last year." "The whole industry is down." "It's tough right now." "We're just trying to minimize our losses." In both good times and in bad, you've probably heard these comments if you haven't said them yourself. But there are always companies that are making their goals and many that are even exceeding them. So how is it possible for some companies to prosper while so many others are struggling to keep their doors open? The difference lies in upper management's style: reactive or proactive.
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How many social media networks does a small business need?
Washington Technology
Large government contractors have blogs, webinars and YouTube pages with a lot of videos, white papers, people on Twitter and a presence on multiple social networks. Even many of the mid-size companies engage on multiple platforms, producing a lot of content. Most of them also have teams of social media professionals to manage the various online activities.
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3 trends integral to marketing your business
By Emma Fitzpatrick
What trends does your business need to keep afoot of in the marketing world? The guessing game is over in the world of marketing. Now, you can say without doubt what's having the biggest impact on brand awareness and even sales. We've got the top three biggest trends in marketing and communications. Read on to unlock the secrets and keep your business a step ahead of the rest.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How caffeine evolved to help plants survive and help people wake up (The New York Times)
The spooky way plants convince other plants to let themselves get killed (Modern Farmer)
8 types of content you'll need for a successful marketing strategy (The Huffington Post)
3 powerful new ways your business can use social media (By Emma Fitzpatrick)
What does it take to win back a customer? (FoxBusiness)

Don't be left behind. Click here to see what else you missed.
 



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