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.TRADE SHOW NEWS
4 tips to provide an exclusive brand experience by using NFTs
TSNN
As an event planner, you’re in the business of attention. You likely spend your days searching for ways to generate buzz and sustain audience engagement—an increasingly difficult feat in a highly fragmented marketplace. So it makes sense that you and others are looking toward a new trend: non-fungible tokens (NFTs).
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.INDUSTRY NEWS
What to do in the garden in October: 10 jobs
Country Living
October is a month of rich harvests and warm suppers. Families carve hollowed faces on homegrown pumpkins for a ghoulish night of celebration. Conkers are gathered, and cosy jumpers and scarves make their autumn debut, as we feel the pinch of falling temperatures.
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October a time for maintenance, watering adjustments
The San Diego Union-Tribune
After a brutally warm August and September, we are all anxious for the cooler and shorter days later this month. Be patient. Don’t plant until the weather cools. And once it does, get going!
Why plant in fall? The sun is lower in the sky, so days are shorter and the air is cooler, yet the soil retains its warmth. Warm soil + softened sunlight + cool air = ideal planting conditions for nearly every ornamental plant.
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.MARKETING
Why podcast marketing could be the next big thing for your small business
USA Today
As you likely heard, a court in Baltimore recently set Adnan Syed free. For many of us who listened to the first season of the podcast "Serial" way back in 2014 and learned of the tale of Adnan’s odd murder conviction, it seemed like justice was finally served.
"Serial" was fascinating for another reason as well: The show launched podcasting into the stratosphere.
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Three tips for helping your email campaign reach inboxes
Forbes
In email marketing, you can write the most compelling copy, include an impossible-to-resist offer, create an attention-grabbing call to action, and still have the campaign fail to drive results. What’s one reason why? A low percentage of your recipients actually see the email. Before anyone can react to all that amazing email content, the email first needs to reach their inbox.
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10 social media contest ideas for the holidays
Social Media Examiner
Want your business and products in front of more consumers during the holiday season? Looking for ways to stretch your marketing budget?
In this article, you’ll discover 10 ideas for cost-effective social media contests to run during the holidays. You’ll also learn some best practices for successfully running giveaways.
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