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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    October 09, 2014


 


INDUSTRY NEWS

Fighting fall foliar disease: The best defense is a good offense
Greenhouse Grower
There is never a season in our industry where we benefit from long periods of damp, rainy weather. High humidity can impact plants and cause a wide variety of undesirable disease risks. This holds particularly true during poinsettia season. With greenhouses filled to capacity, plants in full bloom and the onset of shorter days, the greenhouse environment can serve as a launch pad for such diseases as Botrytis and powdery mildew.
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Specialty crop producers score nearly $118M in grants
Growing Produce
USDA Secretary Tom Vilsack announced nearly $118 million in grants to strengthen markets for specialty crops, such as fruits, vegetables, tree nuts, horticulture and nursery crops. The grants were authorized through the 2014 Farm Bill as part of an effort to enhance the competitiveness of specialty crops and provide resources to strengthen American agriculture.
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Over-wintering your perennials in pots? Some tips
The Associated Press via ABC News
In simpler times, container gardening was small-scale landscaping using flowering annuals. Enjoy their color for one season and go with something new the next. But shifts toward food production and mixed container planting — perennials with annuals — have changed all that, creating the need for over-wintering.
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Wondering how to handle these record crops?
AgWeb
As harvest estimates continue to rise in anticipation of Friday’s USDA report, farmers are facing all sorts of difficult decisions. Should they sell their corn crop, store it, or do some combination of the two? Should they market their 2015 soybean crop now, protecting themselves from the downside risk of big South American soybean crops? How do they think other farmers, in the U.S. and overseas will react to falling corn prices?
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New and ready for retail
GreenProfit
You ask for new varieties each year. Don’t worry — those breeding companies are fulfilling your requests and offering plenty of new and different varieties for you to choose from each year. In fact, just this year roughly 1,000 new and improved varieties were introduced at the California Spring Trials. That doesn’t include the new stuff from breeding and distribution companies not exhibiting. So we have all these new varieties as you wished — great! Now what?
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BUSINESS UPDATE


Green industry marketing: Small is smart
By Fred Berns
Little stuff counts. Little stuff is asking about Phase II of the project, before you start Phase I. It's writing a Facebook post about your new client. It's linking your email signature to your bio. It's networking at a meeting of local property managers. I call it playing small ball. Small ball is writing a blogpost. It's contacting a local TV producer with an idea for a story on teaching kids how to grow tomatoes. It's joining or starting a LinkedIn conversation on drought-resistant plants. Wanna play?
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Infographic: Holiday social marketing trends of 2014
MarketingProfs
This year's holiday season will be about socializing commerce, according to a recent infographic by Offerpop. Some "62 percent of marketers' primary goal for social this holiday season is driving sales and extending brand reach," Offerpop states. And 67 percent of marketers will spend more on social during the 2014 holiday than they did last year.
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The 4 Ms of social media that all marketers should master
Entrepreneur
Social media marketing used to be a two-step process: write and post. But today it has evolved into something that sometimes looks more like a NASA mission-control center operation. Dozens of software systems and screens monitoring, measuring and optimizing each campaign. But beneath all the complexities, the fundamentals of social media marketing ultimately determine the outcome of campaigns.
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Using affiliate marketing to grow your business
By Mayur Kisani
Affiliate marketing is a revenue-sharing venture between two businesses. It involves a business earning commission for sending new customers. For example, let's say you're running a company that specializes in shoes. But maybe your customers have asked you about handbags, so you recommend another handbag company. This deal can be finalized by affiliate marketing, and you can earn a commission as you're acting as a marketer for the handbag company and fully satisfying customers. If this is your first affiliate program, you may want to consider working with an affiliate network.
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7 awesome business tools and how they can help you
Small Business Trends
Mike Michalowicz, CEO of Provendus Group, swears by the importance of the cloud and writes that there’s virtually no limit to what the cloud can do for businesses. While there are tons of ways that the cloud can be used to your advantage. The availability of smashing Web-based tools is a true blessing.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    USDA to start program to support local and organic farming (The New York Times)
October weather outlook (AGWEB)
How to stop the time suck of customer relationships (Fox Business)
What retailers need to know about the Clean Water Act (Today's Garden Center)
3 reasons websites are vital for small businesses (Forbes)

Don't be left behind. Click here to see what else you missed.
 



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Colby Horton, Vice President of Publishing, 469.420.2601
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