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.TRADE SHOW NEWS
Why you won't succeed without a north star
TSNN
As the saying goes, “the only constant in life is change.” The same rings true for trade show organizers.
More than ever, the industry is being challenged to adapt and evolve in what is a new normal, where customer expectations are rapidly evolving, and digital technologies bring the promise of new opportunities. How can we make the most of it?
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.INDUSTRY NEWS
Growers putting greater focus on soil health
Greenhouse Grower
The idea that healthy soils are beneficial to growing abundant, high-quality crops seems intuitive. Most agree, however, that until recent years, insect, disease, and weed management and maximizing the results of a plant nutrition program were much higher on the list of concerns for growers.
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.MARKETING
Content marketing for small businesses: Reasons to focus on interactive content
Forbes
Let's face it: There is too much content out there. No matter what topic you're interested in, you can find an endless supply of content on that subject. The internet has become a go-to source for everything from the latest news to tips on fixing a clogged sink. This is why an overload of content is one of the biggest challenges facing marketers today.
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Cause marketing with social media influencers: 4 reasons it works
Forbes
When you think of successful influencer marketing, do you think of how influencers can help sell things, or how they can help the world?
I think most of us tend to associate influencer marketing with brand partnerships. Influencer marketing’s popularity has skyrocketed in recent years, with brands seeing the advantage of leveraging influence on the social platforms where today’s consumers are spending their time.
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