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.TRADE SHOW NEWS
Why you won't succeed without a north star
TSNN
As the saying goes, “the only constant in life is change.” The same rings true for trade show organizers.
More than ever, the industry is being challenged to adapt and evolve in what is a new normal, where customer expectations are rapidly evolving, and digital technologies bring the promise of new opportunities. How can we make the most of it?
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Meetings spend on the rise for 2023
Business Travel News Europe
Overall meetings spend is predicted to increase by 3.1% globally, and the cost per attendee for all meeting types is predicted to increase by 1.5% to 3%.
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.INDUSTRY NEWS
Why bacterial soft rot is causing the death of succulents
Greenhouse Grower
Succulents have year-round popularity, and many greenhouses have increased production due to demand for individual plants and decorative combination containers. Often when plants brown, collapse, and die, the root and crown rot pathogens of Phytophthora, Pythium, or Rhizoctonia are usually suspected.
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Where have all the garden birds gone this year?
The Guardian
You report on a warning from the Royal Horticultural Society about the effect that the recent exceptionally hot summer has had on plants (14 October). But where have all the garden birds gone? We can usually see finches, jays, wrens, sparrows and robins in our garden, which is full of berries and seeds at this time of year. This autumn there are none. I fear the heat has wiped out a generation of small birds.
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The next invasive garden threat? A slithering, jumping worm
The San Diego Tribune
Just when you think you’ve become accustomed to the spotted lanternfly invasion, along comes another menace to the ecosystem: the Asian jumping worm.
Allow me to introduce you to Amynthas agrestis, also known as “Alabama jumper,” “Jersey wriggler” and the rude-but-accurate “crazy worm.” Unlike garden-variety earthworms, these flipping, thrashing, invasive miscreants are ravenous consumers of humus, the rich, organic, essential top layer of soil formed by dead and decaying small animals, insects and leaf litter in places like forests, plant nurseries and your garden.
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.MARKETING
Seven marketing trends small business owners need for 2023
Forbes
Small business owners are consumed with a host of end-of-quarter tasks, from crunching numbers to getting inventory in order. As the new year approaches, it's time to start thinking about your marketing strategy for the upcoming year. As you plan your budget and allocate resources, consider adding these seven marketing trends to get ahead of your competition in 2023.
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20 fantastic marketing ideas for Black Friday
Small Business Trends
Are you looking for some fantastic marketing ideas to help with your Black Friday promotions? If so, you’ve come to the right place! In this blog post, we will share 20 of the best marketing tips for Black Friday.
So, whether you are planning a big sale or just want to get ahead of the competition, be sure to read on.
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