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Free publicity: How to get quoted and promoted in the media
By Fred Berns
The best advertising that green industry professionals can't buy is free publicity. And the opportunities to get that publicity are abundant. As lawn and landscape, or garden center or nursery professionals, you have what the media needs: insights about timely and topical subjects that readers, viewers and listeners care about a great deal. Subjects like drought-resistant plants, insect control, irrigation, sustainable landscapes, composting and a whole lot more.
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Small producers have new crop insurance option
The Associated Press via Agweb
Small farmers and ranchers in North Dakota who once were unable to insure their crops will get a chance to do so in 2015 under a new insurance program. Small and mid-size producers will be able to insure all of their crops, including cattle and other livestock, under one policy, the Bismarck Tribune reported.
The use of microbes for soil remediation
By Piyush Bakshi
The use of microbes such as bacteria and fungi for soil rejuvenation is a form of environmental remediation. The objective of microbial remediation is to remove soil contaminants and pollutants. Although the industrial use of microbes for removing contaminants goes back only three decades, microbes — aerobes, anaerobes and facultative anaerobes — have been contributing to soil improvement for billions of years. They help with nitrogen fixation, limiting growth of plant pathogens, and decomposition of heavy metals, pesticides and hydrocarbons in the soil.
Time to catch some of that transplanting fever
The touch of October is brisk and invigorating, yet very comfortable and inviting. It is a welcoming transition from the summer’s heat to winter’s chill. The days are comfortably warm and the nights are refreshingly cool. All said, nature sends out an invitation to gardeners to get involved throughout the landscape. Transplanting fever goes viral throughout the community. Get the fever.
USDA supports small businesses with $18M in grants for ag research and development
The U.S. Department of Agriculture’s National Institute of Food and Agriculture awarded more than $18 million in grants to small businesses for high quality, advanced research and development that will lead to technological innovations and solutions for American agriculture. NIFA awarded 100 grants through the Small Business Innovation Research program.
Gotham Greens to build world's largest rooftop farm
Lawn & Garden Retailer
Gotham Greens and Method Products have announced a new partnership to build the world's largest rooftop farm at Method's new manufacturing plant in the Pullman neighborhood of Chicago's south side.
Designed by William McDonough + Partners, Method's plant is anticipated to be the world's first LEED-Platinum certified manufacturing plant in its industry. Gotham Greens will design, build and operate a state-of-the-art agricultural greenhouse facility on the roof of the plant.
5 fall activities and events that can both scare and inspire your customers
Today's Garden Center
This year, pumpkin people can be found all over The Garden Barn Nursery in Vernon, Connecticut. What are pumpkin people? According to the Garden Barn newsletter, “Pumpkin people are similar to scarecrows, but they have pumpkin heads. They are dressed quite elegantly for the fall season as they observe all the activity in our nursery.
5 ways small businesses can compete with giants in SEO
Search marketing has grown in popularity as online search continues to evolve from a novelty to a standard feature in our everyday lives. Almost every business in the country, big or small and regardless of industry, has some kind of Web presence, and everybody is competing for only a handful of positions at the top of search-engine results pages.
8 hard-to-ignore content marketing benefits
Business 2 Community
In this new age of semantic and social search, content marketing has emerged as more than just a buzzword or a fad to one of the most important and critical element in digital marketing. It has grown to become one of the most powerful tools available for doing business and connecting with targeted customers through the Internet — a fact known to up to 73 percent of business who rely on branded content for marketing and promotion.
5 trends your marketing team should budget for In 2015
Divvying up your marketing funds isn’t a fun or easy task, so you’ve likely pushed it off as long as possible. You’ve told numerous vendors, “We’ll look at that for our 2015 budget,” but budget season is quickly approaching — and you need to make a decision. To help you navigate the overwhelming budgeting process, here are five important marketing trends you should consider.
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