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.TRADE SHOW NEWS
5 pillars of building your cybersecurity roadmap
TSNN
On February 12, 2013, Executive Order No. 13636, aptly named “Improving Critical Infrastructure Cybersecurity,” was signed by President Obama. From this executive order, the National Institute of Standards and Technology (NIST) was tasked with the development of what has become the granddaddy of cybersecurity frameworks. You won’t find a security professional alive that doesn’t have a love-hate relationship with the NIST framework.
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Updated outlook: Economic uncertainty certain
U.S. Travel Association
U.S. Travel: Despite tightening monetary policy, high inflation remains persistent and, according to a recent survey, 63% of economists anticipate a recession in the next 12 months, up from 49% in July.
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.INDUSTRY NEWS
Why experts say you shouldn't bag your leaves this fall
NPR
As leaves across America make their annual autumn pilgrimage from the treetops to the ground, lawn and wildlife experts say it's better to leave them around than to bag them.
First, because it keeps leaves out of landfills. Every year, about 8 million tons of leaves end up there.
And second, because leaves help the grass.
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This is when you should stop mowing the lawn, according to the experts
Country Living
Many households can't wait to take a break from mowing the lawn, but when is the best time to put the lawnmower away? As a general rule of thumb, you should avoid using your lawnmower when the temperature consistently drops below 10C — usually in late October or November.
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Prepare for fall in the lawn and garden
The Sentinel-Record
Even though the weather is cooler this month, don't forget to water an inch of water per week if natural rainfall doesn't occur. It is especially important around trees and shrubs that were planted this year. Empty excess water from unused hoses before storing.
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.MARKETING
Eight ways small businesses can support each other (while marketing themselves too)
Forbes
When you start a business, you not only become a part of your local community, but you also join a network of local business owners. Being part of this business network means you can often find help among your fellow entrepreneurs and even lend a hand yourself when others are in need. This may come in the form of advice, but it can also take the form of partnerships where you both support each other’s businesses while also marketing your own.
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How to keep your social media marketing strategy on track
Social Media Today
Looking to reform your social media marketing strategy, and implement a more effective system to maintain your performance?
The team from SEMRush have got you covered, with this handy overview of an effective approach to key social media marketing tasks to undertake daily, weekly, monthly and quarterly.
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Omnichannel marketing is critical in a digital world — here's how it's about to get better
Forbes
“You’ve been preapproved for an airline miles rewards card!”
Anyone old enough to have opened a mailbox is probably familiar with offers like these coming in all the time. Direct mail and prescreened credit offers have been the tried-and-true financial services marketing approach for consumer lending: Use credit to generate preapproved credit offers to target customers via mail. Direct mail is still an effective way to market and measure response accurately to optimize marketing campaigns for high response and low cost per acquisition.
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