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INDUSTRY NEWS

Garden Media Group trends report highlights 9 trends you need to be following
Today's Garden Center
The Garden Media Group has released its annual garden trends report for 2015. Unearthing the Best Life identifies nine consumer trends that will shape the garden and outdoor living industry and resonate in the coming year. The highly anticipated trends report, published annually since 2001, finds that gardening goes hand-in-hand with a healthy lifestyle. People see both outdoor and indoor spaces as extensions of themselves and are making conscious decisions to use plants and garden products as tools to increase their overall well-being and lead a sustainable lifestyle.
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This awesome machine can 3-D print plants to grow into any shape
Business Insider
Too many city rooftops are barren, grey and boring. Computer scientist Yuichiro Takeuchi, who works with the Sony Computer Science Laboratories, Inc. is out to change that. Takeuchi has found a way to print gardens filled with herbs and flowers. These gardens can then be planted on rooftops, or pretty much anywhere.
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What you need to do to get your garden ready for winter
iVillage via Today
The leaves tumbling down into our yards are nature’s way of telling us it’s time to get the garden ready for winter. When dying leaves drift onto the ground, they give the earth food that’s vital for the buds of spring. “This is what is happening in nature,” says gardening expert C. L. Fornari, “so we gardeners should take a hint.”
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Playing the citrus rootstock market has risks and rewards
Growing Produce
A previous edition of “Citrus Nursery Source” announced the release of the first four experimental UF/IFAS citrus rootstocks. The list included UFR 2, UFR 3, UFR 4, and UFR 16. It was explained these citrus rootstocks were selected and released on the basis of their positive reaction to HLB in multiple experimental field trials under severe HLB disease pressure.
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BUSINESS UPDATE


Halos and pitchforks: The power of a positive first impression
By Joe Latta
You never get a second chance to make a first impression. The adage is old, but when it comes to proposals and presentations, it's as important as ever. In fact, even the briefest of first impressions can become the lens through which a prospect views all of your remaining messages. That's right, the first messages your prospect reads or hears are more than just the ones they remember most — they're the ones that have the biggest impact on your overall persuasion. How big? Let's find out.
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4 scientifically proven ways to get more customers
Inc.
When it comes to converting consumers, the secret to more sales is as simple as understanding just what your buyer wants and expects from your business. While we're all different, in many ways our brains are prone to react in a similar manner ... and understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers toward a yes to your products or services. Here are four great approaches.
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Timing is critical in social media: A lesson from Chrissy Teigen
By Linchi Kwok
With hundreds of millions of people sending out hundreds of millions of tweets every day, businesses and public figures are usually meticulous in what they share on Twitter. It is no doubt that sharing quality content is critically important, but releasing the right message in the right time is also vital in social media communications. Chrissy Teigen, for example, is a celebrity who used to be very active on Twitter. She tweeted good content and was engaging with her followers — until she made a controversial comment about the high-profile shooting in Ottawa on Twitter.
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How many marketing bases can you realistically cover at 1 time?
Forbes
Any business today will tell you that getting your marketing messages out there has never been easier. Knowing who will see it, and how they will respond to it, however, is an altogether more complex task. Some might call it a science. Marketing experts have argued that the rise of social media has been a great leveler; a Twitter or Facebook account can be set up free of charge; anyone who possesses a smartphone or camera can grow a following on Instagram or Snapchat; and platforms such as Pinterest, or Google Plus allow you to post all kinds of weird, wonderful, or just plain informational content.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Free publicity: How to get quoted and promoted in the media (By Fred Berns)
5 trends your marketing team should budget for In 2015 (Forbes)
5 fall activities and events that can both scare and inspire your customers (Today's Garden Center)
Gotham Greens to build world's largest rooftop farm (Lawn & Garden Retailer)
5 ways small businesses can compete with giants in SEO (Entrepreneur)

Don't be left behind. Click here to see what else you missed.
 



My Garden Center
Colby Horton, Vice President of Publishing, 469.420.2601
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