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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    November 13, 2014


 


INDUSTRY NEWS

Finding ways to hook your customers for the long haul
American Express OPEN Forum
If you look at a photo of a crowded New York City sidewalk at rush hour today, and compare it to one from, say, eight years ago, you'll notice a big difference. While some of the people in the first photo may be looking down, in the photo taken today, everyone would be looking down at their hand, which holds the device that has effectively become an appendage: the smartphone, stuffed to the brim with social media apps like Facebook, Instagram, Twitter and Pinterest.
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Miniature gardening — advice from the pros
Lawn & Garden Retailer
Wasn’t it five or six years ago when many of us were turning our noses up to miniature gardening? We didn’t take it seriously. We called it a fad. Said it wouldn’t last. Said it didn’t deserve a permanent location on your retail floor. And now here we are at the end of 2014 and the buzz around miniature gardening sounds like it is the loudest it’s ever been.
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Pesticides can kill reputations
Today's Garden Center
In late October, Bell Nursery owner Gary Mangum showed a room of his peers a video he and a team of allies had created on the topic of neonicotinoids. But first, he showed a video of a neonicotinoid protest at a local Home Depot. A group organized by Friends Of The Earth dressed in bee costumes to voice their concern about how neonicotinoids kill bees.
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All the right moves today for growth tomorrow
Greenhouse Product News
In 500 B.C., the ancient Greek philosopher Heraclitus wrote, “The only thing that is constant is change.” That is a philosophy that some growers in our industry have subscribed to while there have been others that haven’t. But it is the successful ones that know change is essential if they want to move forward and flourish.
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5 ways growers can be more sustainable
Greenhouse Grower
Much has been written about how our industry affects the environment. Unfortunately, the mainstream media is focusing on the negative rather than the positive. We’ve discussed here how growers can promote the responsible practices you already employ to illustrate how we in the original green industry are stewards of the land and the resources we use. But let’s take a closer look at some ways you can enhance your sustainability profile.
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BUSINESS UPDATE


Press releases: Double the chance your release will be published
By Jeffrey Dobkin
When writing a press release write the "objective" first. The objective is the specific reason of why you are writing the release. What do you want to achieve? What do you want to happen? Most of my press releases are about marketing products. So I ask myself in a more sober — I mean somber — moment, "If the press release works perfectly, what do I want the reader to do?" Only after answering that question do I write the release — specifically to fulfill the objective.
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Don't make these 9 social media marketing mistakes
Business 2 Community
Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. Marketers place a very high value on social media: according to a study by Social Media Examiner, 92 percent of them report that social media is important for their business, up from 86 percent in 2013. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media.
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4 ways to find more time for sales in your small business
The Huffington Post
If your sales in your small business aren't hitting your monthly goals, think about devoting more time to developing sales. When you're a one-person business, it's on you to wear all the hats in your business — including marketing, operations, human resources and sales, etc. Since cloning is not an option at this point, you must make the best use of the time you spend in your business, with sales at the top of the list.
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11 marketing trends to watch for in 2015
Forbes
The fundamentals of marketing are always going to be the same, but with the landscape changing at the speed of technology, what matters most now is how one activates the fundamentals. Smart marketers know that they need to get ahead of the trends and anticipate the next big things, or else be devoured by their competitors.
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Learning from a presentation or interview post-mortem
By Hank Boyer
Following the completion of a sales presentation or job interview, a best practice is to perform a meeting post-mortem. While the most important perspective will be the assessment your interviewers and customers make, it is highly instructive to objectively and candidly evaluate how you did during each meeting. Mastering the interview or selling process is a series of progressive realizations and learnings coupled with continuous improvement, and the meeting post-mortem process is the most organized way to drive this.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Seeking the garden retail customer of the future (Today's Garden Center)
3 easy ways to improve sales (Sales & Marketing Management)
NOAA's winter weather outlook runs hot and cold (Growing Produce)
Infographic: 12 facts about the human brain that will make your marketing more successful (Entrepreneur)
No more like gates: Rethinking your Facebook marketing plans (By Jessica Taylor)

Don't be left behind. Click here to see what else you missed.
 



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Colby Horton, Vice President of Publishing, 469.420.2601
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