This message was sent to ##Email## To advertise in this publication please click here November 16, 2022 .TRADE SHOW NEWS Event Leadership Institute unveils new certificate course to make events more inclusive for disabled attendees TSNN Understanding how to design events that are welcoming and inclusive for attendees with disabilities has become essential for today’s event planners. According to Forbes Magazine, the disability community is larger than the size of China, with 1.85 billion people, and if you add in their friends, family and caregivers, that adds up to an additional 3.4 billion people. READ MORE .MARKETING 3 simple email-marketing strategies to get people to open your emails and make a purchase Business Insider Email marketing can be a boon for business owners, providing one of the most direct ways to communicate with potential customers. "We decided to invest in email first when starting our business because we'd get to own the list forever," Katie Test Davis, who founded the communications agency Forthright Advising in 2019, told Insider. READ MORE How small businesses are preparing their marketing strategies for a recession Entrepreneur All of the talk of a recession is forcing small business owners to hope for the best and prepare for the worst. To understand how small businesses are preparing, I contacted several marketing agencies that specialize in working with entrepreneurs to grow and scale. Preparing for a downhill period of time is like cross-country skiing. You have to be prepared to weather the storm. READ MORE 10 holiday marketing tips for small businesses that will help them stand out ReadWrite The upcoming holiday season is not only an important time for consumers, but for small businesses, it’s a time to showcase their best marketing efforts to help them stand out among their direct competitors. READ MORE .INDUSTRY NEWS Five ways to attract winter wildlife to your garden Omaha World-Herald We are now on the back end of having bulbs to force in winter or early spring, starting with a number of the bulbs that need to be vernalized or, in other words, experience some of the cold temperatures that winter brings. The main reason you start earlier is the bulbs need to start setting roots. READ MORE Fill your autumn garden — and your house — with these subtle plants The Seattle Times Colorful fall foliage gets all the attention, but if you look for it, the autumn garden is filled with subtle beauty and quiet attractions. Plump pods and flossy seed heads signal the end of this year’s growing season while holding the germ of the next. READ MORE   My Garden Center Connect with LGMA Hailey Golden, Director of Publishing, MultiView, 469-420-2630 | Download media kit Lawn & Garden Marketing Association Contact Us Click here to unsubscribe.  Learn how to add us to your safe sender list so our emails get to your inbox. ADVERTISE SUBSCRIBE PAST ISSUES   7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063