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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    November 27, 2014


 


INDUSTRY NEWS

Video: A timely, terrific marketing tool for green industry pros
By Fred Berns
During a drought years ago, a garden center owner in Colorado Springs, Colorado, mentioned a soil nutrient product during a news segment on a local TV station. Within a few days, his center sold more than 300 bags of that product. It was, Mike Spencer recalled, proof-positive of the power of video exposure. "Being on TV gives you the credentials," says Spencer, the owner of Spencer's Lawn and Garden Centers. Spencer ended up doing news spots at the station for 20 years, a fact he says resulted in a considerable amount of business for his center.
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5 tips and tricks to sell to millennials
Lawn & Garden Retailer
Millennials are digitally obsessed and socially charged — and they’re the fastest growing group of garden consumers in the country. The millennial generation, those born after 1980 and ranging in age from 14 to 33, have enormous buying power. Now, they’re flocking to the lawn and garden market with Instagram filters, a love of “selfies” and an enthusiasm for green hobbies.
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NGB campaign continues for growing solutions farm
Greenhouse Grower
The National Garden Bureau is continuing its campaign to raise funds for Growing Solutions Farm, the beneficiary of NGB’s annual fundraising effort “Growing For Futures.” Growing Solutions Farm, located in the Illinois Medical District, Chicago, is a 1.5-acre therapeutic urban garden oasis where young adults with autism work together with teachers, volunteers and agency staff to develop soft skills and resumes, to lead to future success in the workplace.
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Finishing the year strong
Greenhouse Product News
The economy rebounded at a 4.2 percent pace in the second quarter of 2014 after contracting 2.1 percent in the first. The 4.2 percent growth reflected growing personal consumption, private inventory investment, exports, both residential and nonresidential fixed investment, as well as local government spending. The gains were partially offset by an increase in imports, which negatively impacts GDP, and a 0.9 percent decline in federal government expenditures. Prospects for the second half of the year are better.
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Canada's Plants Love You campaign educates consumers about benefits of plants
Greenhouse Grower
In a cooperative effort to promote the benefits of plants to consumers, the Canadian Ornamental Horticulture Alliance recently launched its Plants Love You campaign. COHA is an alliance between three prominent horticulture organizations — the Canadian Nursery Landscape Association, la Fédération Interdisciplinaire de l’Horticulture Ornementale du Québec and Flowers Canada Growers.
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BUSINESS UPDATE


Taking advantage of the speed of today's business world
By Randall Craig
The world is changing. It's getting smaller. Ironically, the smaller it gets, the more choice there seems to be. Entire industries are being collapsed: The music industry, the book publishing industry, and the newspaper industry are just a few that are in complete disarray. And downstream from these are the retailers — When was the last time you went into a record store or book store? While this collapse might suggest less choice, a simple Internet search shows a vast number of places to purchase — or download — the product.
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Report signals potential trouble ahead for Christmas shopping season
Today's Garden Center
In Unity Marketing’s latest survey of affluent consumer confidence, the Luxury Consumption Index took a 12.3 point dive to 46.4 points. That’s the lowest level it’s been since the recession in late 2008 and early 2009. With a drop in affluent people’s moods, the report indicates they are not likely to spend extravagantly this holiday season. Pam Danziger, president of Unity Marketing and lead researcher in the Affluent Consumer Tracking Study explains, “All five key questions that go into the calculation of the LCI tanked in the latest survey."
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The missing ingredient of modern marketing
Entrepreneur
You’ve heard this before: Your brand is the sum of customers’ complete experiences with you across all touch points. Your brand isn’t your company. It isn’t your marketing message. It isn’t even your product. It is an experience — a holistic experience a customer has with your product, your content and your employees. It is the reason to choose you over your competitor.
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How to transition from selling to closing
Inc.
While people brag about pressuring customers, intimidating your client to buy can be trouble. This is shown in sales books like Spin, which shows the negative results that come with using closing lines on big sales. Not only do common closing techniques lead to fewer closes, they also lead to poor relationships. This presents a huge problem, since the value of your customer should come from a long relationship, not their initial buy.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Pesticides can kill reputations (Today's Garden Center)
Miniature gardening — advice from the pros (Lawn & Garden Retailer)
5 ways growers can be more sustainable (Greenhouse Grower)
Don't make these 9 social media marketing mistakes (Business 2 Community)
Finding ways to hook your customers for the long haul (American Express OPEN Forum)

Don't be left behind. Click here to see what else you missed.
 



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Colby Horton, Vice President of Publishing, 469.420.2601
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