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.TRADE SHOW NEWS
Use digital hacks to better engage hybrid conference learners
Associations Now
Meeting pros are still trying to figure out how to host hybrid conferences that meet both association and participant goals. Determining the best path forward will require experimentation and thinking outside the box.
Here’s a look at how two organizations are trying new things with hybrid to enhance the attendee experience.
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How to determine if you should invest in virtual during your next trade show
TSNN
People are returning to the trade show floor—in person, that is. There is a certain excitement that gets lost when attendees cannot touch, feel or physically interact with brands, so it’s no wonder people were ready for the return. The 2022 Kitchen & Bath Industry Show and International Builders’ Show brought in 70,000 attendees and 1,200 exhibitors, making it one of the largest shows to occur since live events went dormant due to COVID-19.
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.MARKETING
What event marketers can learn from TikTok
TSNN
What started as an app to share videos of friends and family dancing and lip-syncing to popular songs and other mediums has quickly become an all-in-one app for trending news, tutorials and connecting with brands in new and interesting ways. The social media platform is a great example of how communication and marketing have changed in just a few short years, especially as more users spend time on the app.
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How small businesses can make the most of email marketing
Entrepreneur
For many small- and medium-sized businesses (SMBs), the pandemic was the nudge they needed to embrace digital technologies, like email marketing software. Plus, new challenges like inflation and labor shortages have left small businesses lacking the time and resources to maintain a robust marketing program.
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5 marketing hacks every entrepreneur should know
Forbes
Are you ready for your marketing to evolve from mediocre to celebrity standard? After being in this industry for some time, I've realized that marketing doesn't need to be complicated.
There are a few key things I always keep in mind that most business owners either fail to understand or don't implement into their businesses.
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.INDUSTRY NEWS
14 houseplants that grow in water, so you can ditch the dirt
Bob Vila
When it comes to living the life aquatic, houseplants may not come to mind, but there are plenty of indoor plants that grow in water—no dirt required. In fact, as long as you follow a few simple steps, plants can not only live in water but thrive in it.
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