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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit    December 04, 2014


 


INDUSTRY NEWS

Making greenhouse math easy
Grower Talks
We’ve all done it some time: You come into the greenhouse in the morning and see a previously healthy crop browning out from phytotoxicity from a chemical application. Stress levels in both your crops and you are at an all-time high. Most of us didn’t get into horticulture because we loved math, but you can’t avoid dilution calculations in crop management.
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Tips to maximize your holiday sales
Today's Garden Center
You are the destination for holiday spirit. ‘Tis the season that your customers will be coming to your garden center to experience the sights, sounds, tastes, touch and scents of the holidays. Their visit gives you an opportunity to increase your profit if you and your team roll out the red carpet and engage them.
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The walled garden center
Green Profit
They say putting up walls is a bad thing ... but not if you’re using them to hide the unattractive realities of your garden center: algae-stained greenhouse walls, plumbing, wiring and other services. Not to mention segmenting and separating your sales areas. Creative Gardens in Donagadhee, Northern Ireland, has more good examples of “wallage” than we’ve ever seen in one place.
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10 new succulents, plus 11 great ways to use them
Greenhouse Grower
Succulents come in all shapes, sizes and colors. Their versatility lends itself well to all types of fun uses for containers and in the landscape. Take a look at some new 2014 varieties and a collection of fun ideas for how to use them from Pinterest and Flickr.
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Giant Washington apple crop is the new norm
Growing Produce
The last meeting of the Washington State Horticultural Association is being held in Kennewick, Washington, and it is definitely going out with a bang. The association is being folded in with three other industry associations and becoming the Washington State Tree Fruit Association.
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BUSINESS UPDATE


4 Black Friday and Cyber Monday trends affecting holiday shopping
By Emma Fitzpatrick
Black Friday, Small Business Saturday and Cyber Monday — no matter what you call it, the 2014 holiday shopping season is officially in swing. More brick and mortar stores were even opening their doors a day early on Thanksgiving, which certainly caught the eye of shoppers and critics alike. The tactic seemed to work with more than a third of 86.9 million holiday shoppers making purchases on Thanksgiving Day. Trends that emerge from the Thanksgiving shopping weekend usually continue to ring true for the entire holiday season.
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Great customer support is also a growth hack
Business 2 Community
Customer support is never on top of the list when it comes to growth tactics. Most of the time, it’s not even on the list. For those at Front though, customer support has helped them from the start to grow, retain and create real relationships with customers. Because it does help to have a great product. But in the end, it’s always going to be about your customer. The thing is, customer support is not only about fixing bugs and replying to ticket requests.
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The top 7 content marketing trends that will dominate 2015
Forbes
Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles. This article outlines some of the significant challenges marketers will face this year when it comes to content marketing, as well as looking at trends we’re likely to see during 2015.
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3 ways to turn the tables on your customer
Inc.
When it comes to sales, there are certain customers who will do whatever it takes to delay closing the deal. It's quite odd. In the beginning, they love your company and give you the verbal commitment. You have a few more meetings and they're ready to get started. All a sudden you find yourself in their office heading back to square one.
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Facebook marketing strategy by life stage
BusinessNewsDaily
The Web is a virtual sea of unlimited possibilities, and everyone's online habits are different — especially on social media. But how does your everyday life affect your Internet activity? Facebook recently began a series of studies on how people in different life stages use the social networking platform, and what their interests are.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    5 tips and tricks to sell to millennials (Lawn & Garden Retailer)
Video: A timely, terrific marketing tool for green industry pros (By Fred Berns)
Report signals potential trouble ahead for Christmas shopping season (Today's Garden Center)
The missing ingredient of modern marketing (Entrepreneur)
Canada's Plants Love You campaign educates consumers about benefits of plants (Greenhouse Grower)

Don't be left behind. Click here to see what else you missed.
 



My Garden Center
Colby Horton, Vice President of Publishing, 469.420.2601
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Natalie Rodriguez, Senior Content Editor, 469.420.2635  
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