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A saltwater greenhouse grows vegetable in places vegetable won't grow
Water is likely to be a big problem as the world tries to meet future demand for food. By 2050, we could need 60 percent more calories than we produce today. And yet, many parts of the world are already running short of freshwater necessary to grow crops. That's what makes the Sahara Forest Project interesting. Its saltwater greenhouse uses half as much freshwater as conventional greenhouses, and it could allow water-poor countries to grow food more sustainably while reducing the need for food imports.
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New study finds neonicotinoids are top-rated products for controlling pests on ornamentals
In an extensive study of the diverse turf and ornamental industry, researchers found that neonicotinoids are the primary tools used by professionals to control destructive insect pests. The results of the study were compiled in a report, “The Value of Neonicotinoid Insecticides in Turf and Ornamentals: The Value of Neonicotinoids to Turf and Ornamental Professionals.”
How to make holiday a year-round department
Today's Garden Center
There’s a good chance that while you were ringing up an order this summer for a hydrangea, a weed killer and a pair of gloves, an employee at The Wreath Factor in Plymouth, Wisconsin, was fulfilling the same order along with a couple of Christmas ornaments.
“Our retail business was built around the holiday season 30 years ago,” says Matt Trotter, who handles design and marketing for the company.
Overwintering: It's a love-hate thing
Paul Westervelt writes: I’m in a love-hate relationship with overwintered perennials. I love the early sales, but hate the added risk. I prefer quick turns — the less time a plant is on the ground, the less time I have to screw it up. But when done well, overwintering results in gorgeous plants early to market and an additional turn of the space. It’s been so successful for us that, over the last 10 years, we’ve increased overwintered perennial production by a little more than 600 percent.
Lawn care companies should expect unexpected questions
By Fred Berns
They're the questions from hell — the ones lawn and landscape professionals hate to hear, but often do. These questions may deal with price, safety or a variety of other topics. Failing to come up with right answers may cost you more than time and stress. It may cost you money. You may end up cutting your prices or giving away your time to avoid a confrontation with a difficult customer. Or you may foster doubt and fear, and lose business by dodging queries about chemicals.
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Prospecting isn't an event, it's a campaign
By Marc Wayshak
Bill is responsible for sales at his company and considers himself a tenacious worker. Whenever he discovers a new prospect, he enters him or her into the system. From there, he will attempt to contact that person by phone, through email and even via office visit, if possible. However, after a number of failed attempts, Bill is likely to toss the person into the sea of dead prospects. Does this sound familiar at all to you? Instead of adopting this common haphazard approach to prospecting, it's time to think of every outreach effort as part of a larger campaign to engage prospects.
Who are you?
Ponder, for a minute, the biggest brands in the retail game: Apple, Starbucks, Nike, Macy’s and some of the other Fortune 500 mega brands. Just the sight of their logo is enough to make you feel a certain way, have a particular perception and make a future decision. All within the span of a few seconds, the logo communicates all of this and more to the consumer. But how?
5 ways digital marketing will change in the coming year
Small Business Trends
Have you given much thought to the changes that are coming in digital marketing? While it’s a common tendency to assume things will remain the same, it never happens that way — especially in the digital marketing space. Paying attention to all of the following trends will help prepare your company to connect with consumers through the mediums and channels they’ll prefer most in the coming year.
Selling in the new relationship economy
By Jared Kligerman
We often hear that history repeats itself. Some recent examples include: '60s funk rifts in Daft Punk's newest album, "vintage" filters for photographs and the return to locally sourced produce. The business world is experiencing this as well. Social media and smartphones have allowed consumers to share their experiences faster than ever. Buying decisions are no longer based on just price or quality, but on the buying experience and word-of-mouth recommendations. Welcome to the return of the relationship economy.
2015 marketing trends to watch
Business 2 Community
We’ve all heard so much about digital marketing and data this year. Businesses want to understand how their investment is working in marketing. Marketers want to grow businesses and reach more customers, as well as keep the ones they have. How do marketers and small businesses get ahead of the curve as we head into the final stretch of 2014? Here are my predictions for what marketers and small businesses need to be thinking about as we approach 2015.
10 habits of remarkably polite people
Occasionally, we meet a person who stands out in the best possible way. He might be remarkably charismatic. She might think remarkable thoughts. And remarkably giving people — they are impossible to ignore.
If you develop those traits, you won't just be likable; those traits will make people want to work with you and do business with you.
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