This message was sent to ##Email##
To advertise in this publication please click here
|
|
|
As 2022 comes to a close, LGMA would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of the My Garden Center a look at the most accessed articles from the year. Our regular publication will resume Jan. 4.
|
|
20 trade show booth ideas we love — and why they worked
BizBash
From June 22: Looking to stand out on a crowded trade show floor? We asked a variety of event and marketing professionals to share their best tips for creating an eye-catching trade show booth. Scroll down to read their advice—and keep scrolling to get inspired by some of our favorite booth designs from brands like Facebook, LG, Polaroid, and MTV.
|
|
10 words you should stop using in the events industry and everywhere
TSNN
From May 18: Our words matter. We often use them at our events or in our teams to communicate ideas, convey passion, express creativity, articulate intelligence, radiate confidence and exude wit. But choose the wrong ones, and you’ll become the insensitive event staff or coworker.
|
|
The unintended consequences of the empty exhibitor booth
TSNN
An event organizer’s priority is everyone’s health and safety. The Delta and Omicron variants certainly raised concerns as they seemed to pop up overnight. The good news is that events, even large-scale trade shows, have been staging for well over a year now—successfully and safely.
|
|
.MARKETING
2022 predictions for the event industry
Event Manager Blog
From Jan. 5: In response to the shift in experience and expectation that the last two years have witnessed, it looks like an emerging strategy is to host large-scale, hybrid events that are reinforced by regional in-person events.
|
|
3 common pitfalls in event management
TSNN
From Feb. 3: Throughout the COVID-19 pandemic, the event industry has seen a complete 180 in operations, with in-person events being forced to move to virtual in response to safety protocols. And now, hybrid events are catching on as a way to provide the best of both worlds. With these changes, event managers are turning to new tools and event software to ease the often quick transition and offer the best overall experience for their audiences.
|
|
Why JW Marriott is planting edible gardens in every one of its hotels
Fast Company
From April 14: Some hotel lobbies boast floor-to-ceiling murals, others feature sculptural reception desks, but JW Marriott is taking a different, more sustainable approach.
The luxury hotel brand has been planting gardens on its properties since 2019. The most recent one—a 7-foot-tall terrarium filled with herbs—sits in the lobby of its Manhattan location.
|
|
A reverse pivot to in-person events
TSNN
From May 11: In the “Friends” episode, “The One With the Cop,” Ross buys a new couch. He opts to carry it up to his apartment instead of depending on professionals. Who can forget that iconic scene where he shouts, “Here we go! Pivot! PIVOT! PI-VOT!”
We can give Ross some credit for drawing up a plan to get the couch up a narrow stairwell. But it isn’t long before he abandons the plan and suggests Rachel and Chandler just follow his lead.
|
|
Event marketers: How to use — not misuse — QR codes as a business tool
TSNN
From Jan. 19: There’s been a lot of talk lately about the use, or misuse, of QR code data by marketers. It’s a valid argument, albeit familiar, in the context of data privacy. Most people are aware that QR codes aren’t new, but they are back in the spotlight. This is due to a variety of reasons, the top ones being the acceleration of QR codes during the pandemic and the eventual dissolution of third-party cookies.
|
|
Trade show assessment: More leads do not mean better
Forbes
From July 6: I just returned from the Automate Show held in Detroit, June 6-9. It was a terrific show, marking the first time the event was not collocated with ProMat. It was the thesis at the show that the perception of automation has changed. Leaders contended that rather than perceiving automation as a threat to jobs, it should now, in fact, be seen as a tool to keep companies up and running, allowing them to save and create jobs.
|
|
|
|
|
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
|
