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As 2014 comes to a close, LGMA would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of My Garden Center a look at the most accessed articles from the year. Our regular publication will resume Jan. 8.
4 scientifically proven ways to get more customers
From Oct. 30: When it comes to converting consumers, the secret to more sales is as simple as understanding just what your buyer wants and expects from your business. While we're all different, in many ways our brains are prone to react in a similar manner ... and understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers toward a yes to your products or services. Here are four great approaches.
USDA to start program to support local and organic farming
The New York Times
From Oct. 2: The United States Department of Agriculture plans to announce that it will spend $52 million to support local and regional food systems like farmers’ markets and food hubs and to spur research on organic farming. The local food movement has been one of the fastest growing segments of the business, as consumers seek to know more about where, how and by whom their food is grown.
5 tips and tricks to sell to millennials
Lawn & Garden Retailer
From Nov. 27: Millennials are digitally obsessed and socially charged — and they’re the fastest growing group of garden consumers in the country. The millennial generation, those born after 1980 and ranging in age from 14 to 33, have enormous buying power. Now, they’re flocking to the lawn and garden market with Instagram filters, a love of “selfies” and an enthusiasm for green hobbies.
Specialty crop producers score nearly $118M in grants
From Oct. 9: USDA Secretary Tom Vilsack announced nearly $118 million in grants to strengthen markets for specialty crops, such as fruits, vegetables, tree nuts, horticulture and nursery crops. The grants were authorized through the 2014 Farm Bill as part of an effort to enhance the competitiveness of specialty crops and provide resources to strengthen American agriculture.
7 opportunities greenhouse growers would seize if they could go back in time
From Oct. 16: If growers had a second chance at the 2014 season, what would they do differently? In Greenhouse Grower’s 2014 Spring Crops Recap Survey, we asked growers what they felt was the biggest opportunity they missed during the 2014 season. Here are seven opportunities they said they would capitalize on if they could turn back time.
Garden Media Group trends report highlights 9 trends you need to be following
Today's Garden Center
From Oct. 30: The Garden Media Group has released its annual garden trends report for 2015. Unearthing the Best Life identifies nine consumer trends that will shape the garden and outdoor living industry and resonate in the coming year. The highly anticipated trends report, published annually since 2001, finds that gardening goes hand-in-hand with a healthy lifestyle. People see both outdoor and indoor spaces as extensions of themselves and are making conscious decisions to use plants and garden products as tools to increase their overall well-being and lead a sustainable lifestyle.
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Seeking the garden retail customer of the future
Today's Garden Center
From Nov. 6: Retail garden centers are collectively standing still in the proverbial fork in the road. One path is familiar. It is the same one we’ve been on. It’s been a good trip until recent years, when it turned sharply uphill. The other path is the one less traveled. We can’t see where it is going clearly enough to be confident that it isn’t going over a cliff. The problem we have is that we are paralyzed by fear and uncertainty and just can’t make a decision. If we stay the course, we are certain it will become more difficult. If we take the path less traveled, we are simply uncertain.
How caffeine evolved to help plants survive and help people wake up
The New York Times
From Sept. 11: Every second, people around the world drink more than 26,000 cups of coffee. And while some of them may care only about the taste, most use it as a way to deliver caffeine into their bloodstream. Caffeine is the most widely consumed psychoactive substance in the world. Despite our huge appetite for caffeine, however, scientists know little about how and why plants make it.
Over-wintering your perennials in pots? Some tips
The Associated Press via Yahoo News
From Oct. 9: In simpler times, container gardening was small-scale landscaping using flowering annuals. Enjoy their color for one season and go with something new the next. But shifts toward food production and mixed container planting — perennials with annuals — have changed all that, creating the need for over-wintering.
How to stop the time suck of customer relationships
From Oct. 2: They’re the clients you love to work with because they pay on time, compliment your work and amplify the creative energy. There’s just one problem: They also take a ton of your time, turning what should be a quick phone call into an epic discussion, sending multiple emails when one would suffice or requiring multiple explanations every time something new arises.
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