Whether your local media organization is new to the branded content game or already has an established brand studio, it’s crucial to continue to learn from the best and brightest in the business in order to adapt to an ever-changing industry.
source: The Branded Content Project
Google plans to eventually abandon third-party cookies and move to a new method of collecting data on users in aggregate to assist in targeting ads — and it has automatically opted in an unknown number of users to the beta test.
source: Apple Insider
The online advertising industry bounced back from a bruising first six months of 2020 to grow revenues 12% year-on-year, according to the IAB's annual ad revenue report. That's down from the 16% revenue growth seen in 2019, but a far cry from some of the worst fears early...
source: Adweek
TikTok announced the launch of a new feature designed to make its app accessible to people who are hard of hearing or deaf. The company is debuting auto captions — a feature that, when enabled, will automatically transcribe...
source: TechCrunch
YouTube saw the most significant growth of any social media app among American users during the pandemic, the Pew Research Center reported Wednesday. The Google-owned video service saw usage grow from 73% of U.S. adults in 2019 to 81% in 2021.
source: CNBC
TikTok has announced a new partnership with IPG Mediabrands, which will see the two entities create a series of new programs to connect IPG's slate of brands to expanded promotional opportunities on the short video platform.
source: Social Media Today
The urgency for solutions to the continuing erosion of local, legacy journalism grows greater by the day. And yet the challenge to create new newsrooms with a fighting chance at sustainability is as great as ever, too.
The problem stems from the inherent business inefficiency...
source: Nieman Reports
The News Media Alliance is pleased to announce its newest member, Adams Publishing Group (APG), a family-owned community newspaper company providing high-quality news and media products and services. APG President/CEO Mark Adams, stated,...
source: News Media Alliance
Alliance members: We have several newsletters and alerts that you can subscribe to so that you don't miss important updates on key news industry topics such as digital platform developments; public policy alerts; new Alliance member reports, programs, and webinars; press...
source: News Media Alliance
In mid-March, Politico published a powerful piece of investigative reporting titled "How Washington fumbled the future," detailing the Federal Trade Commission's (FTC) 2012 investigation into Google's anticompetitive conduct...
source: News Media Alliance
With a world permanently changed from a global pandemic, what is in store for news publishers, and how should we best meet the challenges ahead? E&P assembled four industry leaders – David Chavern, News Media Alliance; Nancy Lane, Local Media Association; Dean Ridings,...
source: Editor & Publisher
The Supreme Court last week issued a unanimous decision in Prometheus Radio Project vs FCC, upholding 2017 reforms that streamlined and modernized the Federal Communications Commission’s media cross-ownership...
source: News Media Alliance
Through the Trusted Elections Network Fund, we supported several newsrooms focused on understanding the origins and spread of misinformation and helping audiences respond to it. The projects we supported sought to provide basic...
source: American Press Institute
Google today announced that it is rolling out Federated Learning of Cohorts (FLoC), a crucial part of its Privacy Sandbox project for Chrome, as a developer origin trial. FLoC is meant to be an alternative to the kind of cookies that advertising technology companies use...
source: TechCrunch
Bloomberg Media is developing its own advertising platform, called Bloomberg Iris, joining a growing list of publishers devising an in-house solution to ad targeting rather than relying exclusively on third-party solutions.
source: AdAge