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Branded Content Experts Share Top Tips During Sales Workshops

Whether your local media organization is new to the branded content game or already has an established brand studio, it’s crucial to continue to learn from the best and brightest in the business in order to adapt to an ever-changing industry.

source: The Branded Content Project
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Google Starts Funneling Chrome Users Into Groups To Ease Targeted Advertising

Google plans to eventually abandon third-party cookies and move to a new method of collecting data on users in aggregate to assist in targeting ads — and it has automatically opted in an unknown number of users to the beta test.

source: Apple Insider
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Online Advertising Stood Sturdy Amid the Pandemic, IAB Says

The online advertising industry bounced back from a bruising first six months of 2020 to grow revenues 12% year-on-year, according to the IAB's annual ad revenue report. That's down from the 16% revenue growth seen in 2019, but a far cry from some of the worst fears early...

source: Adweek
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TikTok Adds Auto Captions To Make Videos Accessible To Hard of Hearing and Deaf

TikTok announced the launch of a new feature designed to make its app accessible to people who are hard of hearing or deaf. The company is debuting auto captions — a feature that, when enabled, will automatically transcribe...

source: TechCrunch
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YouTube is Social Media's Big Winner During the Pandemic

YouTube saw the most significant growth of any social media app among American users during the pandemic, the Pew Research Center reported Wednesday. The Google-owned video service saw usage grow from 73% of U.S. adults in 2019 to 81% in 2021.

source: CNBC
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TikTok Announces New Partnership with IPG Mediabrands, Expanding Brand Opportunities

TikTok has announced a new partnership with IPG Mediabrands, which will see the two entities create a series of new programs to connect IPG's slate of brands to expanded promotional opportunities on the short video platform.

source: Social Media Today
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