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NCEA via YouTube
The winning video will be determined by the most "Likes"
by 6 p.m. EST, Jan. 20.
The winning school of the #EstheticianStudentMannequin will receive a Graduation Party from NCEA!
THE FINALISTS
University of Aesthetics and Cosmetology, Illinois
https://youtu.be/_YfzwWWJzgE
Summit Salon Academy, Washington
https://youtu.be/dS2tcCtbVAk
The Salon Professional Academy, Wisconsin
https://youtu.be/DttJX6DSfTU
New York Institute of Beauty, New York
https://youtu.be/jz5-b0RiH2g
Altoona Beauty School, Pennsylvania
https://youtu.be/F4b7BNGnr24
Blake Austin College, California
https://youtu.be/bXiP423LNM0
By Elizabeth Donat
 Try to be aware of the language you use when you describe your appearance and your complexion. We all do it, but try to curtail phrases like, "My pores are disgusting" and "I look so old and tired." Words and thoughts are powerful and can deeply influence skin care outcomes when you are working with an esthetician on achieving your skin care goals. Try to adopt a positive and hopeful attitude about your skin, and realize that being negative will not help you in anyway.
READ MORE
The Huffington Post
Your age may really just be a number: How well you're aging may be better revealed by a pattern of chemicals found in your blood than by that number. Indeed, a new study finds that certain "biomarker signatures" in the blood can signal people's risk of later developing some age-related health conditions.
A person's chronological age doesn't necessarily indicate their overall health or their risk for certain conditions. These biomarker signatures, by comparison, may offer better insight into a person's risk of age-related diseases and death over an 8-year period, the study found.
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Spa Opportunities
Chinese architecture and design firm Golucci International have completed a Shanghai hot pot restaurant inspired by Asia's spa heritage.
Si-Pu Nabe, located in the Tianshan neighborhood, has been designed as an intimate space where diners can choose either to reflect in isolation or socialize in a relaxed atmosphere.
To provide a platform for contemplation, the restaurant has no public areas and instead consists of 27 private dining rooms of various sizes in a disruption of the traditional layout of Shanghai eateries.
READ MORE
By Catherine Iste
 Good for you if you have not wasted your time writing a New Year's resolution. Those of you who wrote it, ditch your resolution and accomplish more right now. Here's why, how and what to do. About half of us make resolutions to start each new year. And of those who do, few succeed. It is intoxicating to think of the possibilities of the new year, yet we fail because we are not ready to change or are unrealistic in our expectations.
READ MORE
RACKED
You probably have at least one friend on Instagram who boasts about her crystal collection and its energies and healing powers, right?
Well, now the crystal craze has gone a step further and found its place in our skin care routines. Metals, gemstones and crystals are popping up in serums, creams and more, all supposedly to give us clearer, brighter skin. One of the trend's pioneers is Själ Skincare, which has been infusing its products with amethysts, sapphires, quartz and more for years, through methods including elixirs and crushed gemstone powders.
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"This is the Certification Program I have been looking for! It is designed for today's professional, ensuring that those who are certified are up-to-date on all modern procedures and ingredients."
— Maureen C. Thacker, Kissimmee, Florida
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Follow Us and Stay Connected!
Helping Estheticians raise standards with national credentialing and continuing education accreditation.
Small Business Trends
If we listen to conventional wisdom, businesses should be using TV, radio and online banner ads to attract new customers. But when it comes to local businesses, these channels simply aren't as effective as turning to local marketing.
Many local businesses are finding that hyperlocal advertising — in any media channel that is primarily focused on the needs and issues of the people in that immediate vicinity or community — are more effective than traditional mass-market ads.
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USA Today
As we saw in the first part of the annual trends forecast, events, new ideas and technology are fundamentally transforming how we do business today. From content marketing to the gig economy, small business will never be the same.
Here are the top five trends for 2017.
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By Emma Fitzpatrick
 The New Year is abuzz with energy. Resolutions are made, and goals are set. You and your business are ready to tackle the new year with gusto. As you work towards your Q1 goals and finalize year-end targets, look toward the future, too. Below are the top three digital marketing trends for 2017. Perhaps you'll want to work these into your plans for the year as well.
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By Emma Fitzpatrick
 With the New Year here, who hasn't resolved to work smarter in 2017? By making a few small tweaks, you can put in the same amount of work and get better results on your social media accounts. Here are the top three hacks to improve your social media results on Facebook, Instagram and Twitter.
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National Athletic Trainers' Association via PubMed
Acute skin trauma is common during participation in athletic and recreational activities. Clinical decisions and intervention protocols after injury vary among athletic trainers and are often based on ritualistic practices. An understanding of cleansing, debridement and dressing techniques; clinical features of infection and adverse reactions; and monitoring of acute skin trauma is critical for certified athletic trainers and other allied health and medical professionals to create a local wound environment that promotes healing and lessens the risk of complications.
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By Sheilamary Koch
 Many teachers recognize that students are motivated when working on assignments they find sufficiently challenging — ones that are neither too far beyond their grasp nor overly simple. Now, neuroscience backs what these teachers witness daily in their classrooms, as recent findings show that the brain has an internal rewards system and one of the things it praises itself for is the act of understanding something new. This means there's an intrinsic motivation for students when they comprehend previously unknown subject matter.
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Faculty Focus
When we look at the value of collaborative group work, the research is clear: group work is beneficial to learning. It improves retention, critical thinking, persistence, motivation, satisfaction, engagement, time on-task and the list goes on and on.
Now, these benefits are not unique to the online classroom. Collaborative group work is valuable whether you're sitting in a face-to-face classroom or in an online classroom. But it's important to remember that some of these benefits are uniquely suited for the online classroom.
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NCEA
Did you know ... It is the position of the NCEA that:
- Microdermabrasion devices should be used by estheticians.
- In addition to manufacturer supplied, device specific education, estheticians shall complete a course of study equivalent to that recommended by the NCEA.
- If estheticians wish to use microdermabrasion devices they should take the necessary licensing education to include theoretical and practical application as part of their core curriculum or as continuing education modules.
READ MORE
| | COA-APPROVED CONTINUING EDUCATION |
Getting Noticed: Using Special Events and Education to Attract Patients
Presented by Patti Biro, BS, Med
This educational activity has been approved for 1.0 CEs.
About the course:
Well-crafted and planned special events and educational forums can drive new patients, help retain current patients and promote referrals. These kinds of events take the mystery out of your services, and provide a friendly and welcoming “low risk” opportunity for potential patients to learn about you. This presentation will cover the seven keys to planning and promoting a successful event to build your esthetic practice. 1.0 CE through February 7, 2017.
At the conclusion of this presentation the teacher will be able to:
- List the three "Ps" of a successful a special event/educational event.
- Describe two reasons why potential patients resonate with educational seminars.
- Identify at least two potential partners who can bring value to a special event/education
- Review the key benefits for staff when special events/educational events are part of the marketing mix.
To order this CE webinar (once purchased, the webinar link will only be valid for 24 hours):
NCEA Member fee: $19.95 - click here
Nonmember fee: $24.95 - click here
For SDSS approved courses, click here
Learn more about becoming a member
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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