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By Bill Becken
 The AARP's research for 2017 and 2018 shows that Americans are traveling as much as ever. Baby boomers are traveling more and certainly remain the global travel industry's cash cow. But they're slowly being replaced by millennials. The two groups' travel habits and styles are distinct. Going forward in 2018, each group is showing certain differences and similarities in tastes, preferences and booking behavior.
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The Drinks Business
While many try to give up the drink in the first month of the year in a bid to detox from Christmas indulgences, we at the drinks business believe there are much better ways to go about it.
Vinotherapy — also written "Vinotherapie" — describes a beauty therapy process where the residue of wine making (the pips and pulp) are rubbed into the skin. The pulp is said to have excellent exfoliating qualities and help reduce the problems associated with aging.
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Helping Estheticians raise standards with national credentialing and continuing education accreditation.
NutraIngredients
Lack of melatonin has been widely linked to sleep disorders and disturbances in the human circadian rhythm or body clock. But the hormone may also benefit sleep-related aspects of other conditions, say researchers.
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American Spa
More than 60 years ago, microneedling was invented when tattoo artists used needles without ink, called "dry needling", to improve the skin's appearance. The process has evolved over the years and today's microneedling, also called "collagen induction therapy", or derma-rolling, has become an extremely popular minimally invasive cosmetic procedure. The treatment is used for acne scars, stretch marks, facial rejuvenation and wrinkles.
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"Estheticians who were once sequestered to facial rooms are now in cosmetic surgery offices, healthcare institutes, and laser centers. Education is paramount in competing for top jobs. NCEA Certification Program has set industry standards."
— Susanne B. Schultz, Munster, Indiana
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Forbes
"Reach the right audience at the right time." It's been marketing's mantra for over 100 years. And let's never forget the four Ps: product, place, price and promotion. Isn't it funny how some things can remain relevant despite decades of evolution?
What has changed, however, is the way in which companies reach potential customers — and for that, we can thank the digital age.
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By Elizabeth Donat
 Now that 2017 has come to a close, it's a fabulous opportunity to look forward to another great year at your spa. Check out my five professional tips for starting the new year off right! With these simple suggestions, you can look forward to a fun, fresh and lucrative 2018. The new year is a time for new, fresh beginnings and that should include the look of your spa. If you feel like your spa decor is stagnant, then imagine how your clients must feel.
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Business 2 Community
It’s a new year and by now you should have completed your 2018 marketing strategy. If you’re ducking down in your chair because you haven’t, it’s okay, it’s not too late. If you have, great.
The marketing world is ever-evolving.
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By Ronnie Richard
 In the spirit of New Year's resolutions so pervasive in January, Facebook CEO Mark Zuckerberg recently announced his big goal for 2018: Putting the "social" back into social media. To do so, a new algorithm will emphasize posts from friends and family over viral videos and clickbait headlines from Pages. This is obviously bad news for any business that relies on social media. So what can marketers do in the face of this challenge? The answer is more, more, more.
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British Journal of Dermatology via Wiley Online Library
Hyaluronan metabolism in skin fibroblasts is mediated by HYBID (HYaluronan Binding protein Involved in hyaluronan Depolymerisation, KIAA1199) and HA synthases 1/2 (HAS1/2). However, photoaging-dependent changes in HA and their molecular mechanisms, and the relationship between HA metabolism and clinical symptoms in photoaged skin remain elusive.
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MindShift
By all appearances, Sophia D. is the model of a successful student. A senior at an Ivy League college, she has maintained a grade-point average of 3.75 while working 10 hours a week, joining a sorority and running regularly. She carries herself with a subtle swagger that suggests confidence without arrogance, competence without hubris. She seems poised to conquer the world.
"Self-doubt drives me," she said with a weak smile when asked to explain the root of her ambition. "It's the key to my success."
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TeachThought
A driving strategy that serves students — whether pursuing self-knowledge or academic content — is questioning. Questioning is useful as an assessment strategy, catalyst for inquiry, or "getting unstuck" tool. It can drive entire unit of instruction as an essential question. In other words, questions transcend content, floating somewhere between the students and their context.
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| | COA-APPROVED CONTINUING EDUCATION |
SDSS
Whether it's for license renewal or NCEA Certified credential recertification, career development, or to increase job opportunities, the need for continuing education is a very real demand of every skin care professional. But while the benefits of continuing education are obvious, the cost is high: travel expenses; time away from home; and scheduling conflicts with work. SDSS now provides affordable, quality continuing education courses at your convenience, presented by experts in a variety of subject areas!
Start your continuing education now!
These COA Approved Webinars have been made possible by an
Unrestricted Education Grant from Universal Companies, Inc.
Webinar: Skin Cancer Screening for the Skin Care Specialist
Presented by Dr. Estee Psaty, M.D.
At the end of the webinar the SkinCare Specialist will be able to:
- Understand key clinical characteristics of skin cancer.
- Discuss the relevant risk factors for each of the skin cancer subtypes.
- Explore some useful tips in approaching mysterious lesions.
- Discuss skin care prevention and sun safety.
Follow these steps:
- Decide which webinar you would like to view and click on the Member or Non-member Fee.
Please note: If you are not a current SDSS member and would like to join/renew, click on the "Learn more about becoming a member." Membership payments are processed in real time and will allow you to purchase the webinars at the reduced Member Fee.
- Using a credit card, place your order with our secure shopping cart.
- When your order is processed successfully, an arrow will show you where to download the CE Registration Form for the webinar you just ordered.
- Once you have completed your download, please click the link at the bottom of the page to complete your order.
- A "Thank you for your order of the CE Webinar" page will confirm the webinar you just purchased. At the bottom of the page you will find the link "To view your CE Webinar, click here now."
Your CE Certificate will be emailed to you in 2-3 weeks. Neither the SDSS nor the COA assume responsibility for maintaining or replacing CE certificates.
Provider Accreditation
The NCEA Commission on Accreditation (COA) has approved these webinars. For more information on the Commission on Accreditation go to www.NCEACertified.org.
FIND more online CE Classes here.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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